MRes in Advanced Marketing Management, Lancaster University

Lancaster,

12 Months

Check Eligibility

About this course

This MRes in Advanced Marketing Management aims to develop the next generation of marketing leaders by enhancing professional thinking, analysis, and management skills. The course is suitable for marketing or business management graduates eager to explore deeper marketing insights or aspiring marketing managers looking to refine their skills. It emphasizes client interaction, collaborative learning through group work, and practical problem-solving for real-world companies like Microsoft or social entrepreneurs. The program also develops strategic communication abilities and stakeholder management skills, preparing graduates to tackle evolving marketing problems and social challenges. Being part of Lancaster’s long-established marketing faculty, students benefit from an extensive alumni network, guest speakers, and dedicated career support to aid in recruitment, CV building, and career planning.

Why this course is highly recommended

Lancaster’s strong ranking in the QS Business Master’s Rankings and its reputation as one of the UK’s longest-standing marketing faculties make this course highly appealing. It is well designed for those who want to develop high-level strategic, analytical, and research skills in marketing, with opportunities to work on real-world problems and collaborate with leading companies. The course also provides excellent career support and access to an active alumni network, making it a valuable investment for future marketing leaders.

Specialisation

The course focuses on advanced marketing management, covering core modules such as Brand Management, Digital Marketing, Global Consumer Culture, and Strategic Marketing. It offers a research-led dissertation that leads into PhD level study, allowing students to dive deeper into specific marketing topics. The modules aim to build a comprehensive understanding of marketing strategies in a global context, emphasizing practical application through case studies, group work, and research.

Course fees

Application fees

34.58L

1st year tuition fees

34.58L

Living cost

Degree requirements

Applicants should have a 2:1 honours degree (or equivalent) in Marketing or a related Business Management degree that includes minor marketing components. Experience gained within industry or through a marketing-focused degree is also considered. If your qualifications are outside the UK, it’s recommended to check Lancaster’s list of international qualifications. English language proficiency is required, typically an IELTS score of at least 7.0 overall, with a minimum of 6.0 in each element.

English language test

DUOLINGO

IELTS

TOEFL

PTE

Career prospects

Graduates will be equipped to become marketing leaders with advanced skills in analysis, strategy, and stakeholder management. The program prepares students to address complex marketing challenges and social issues, making them suitable for roles in various sectors, including corporate marketing, consultancy, digital strategy, and research. The program’s focus on practical skills and research also opens a pathway into PhD studies for those interested in academia.

FAQs

What are the core modules included in this program?

Core modules include Marketing in Practice, Researching Markets and Marketing, Brand Management, Digital Marketing, Online Consumer Engagement, Global Consumer Culture, and Global Strategic Marketing.

What are the tuition fees for international students?

The program costs £32,760 for international students, with potential scholarships available to reduce this amount.