BSc (Hons) in Marketing with Psychology, Lancaster University

Lancaster,

36 Months

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About this course

If you're curious about how psychology influences business and marketing strategies, this degree offers a comprehensive understanding of consumer behaviour and psychological theories that underpin marketing practices. Taught jointly by the Departments of Marketing and Psychology, it develops skills in both fields, underlining their interconnection. The course covers foundational knowledge in psychology, marketing concepts, and techniques in the first year, with opportunities to personalise your studies through additional modules of your choice such as economics, design, or languages. As you progress, you'll engage with topics like market research, cognitive psychology, consumer behaviour, advanced social psychology, and strategic marketing. The degree is designed to give you practical experience, including conducting real market research projects and participating in modules like the Psychology Employability Programme, helping you build a strong foundation for careers in marketing and market research.

Why this course is highly recommended

This course is highly prized because it offers a rare blend of marketing and psychology, fields that are highly valued by employers. Lancaster University is ranked 7th for Marketing in The Complete University Guide (2025) and 8th for graduate prospects for Marketing and PR in The Guardian University Guide (2025). Practical experiences like real client market research projects, placements, and employability modules such as Marketing Me prepare students for successful careers in top agencies and companies worldwide, including roles at Disneyland, Boots, Unilever, and major advertising firms. The interdisciplinary approach and industry relevance make it a compelling choice for students interested in a dynamic and rewarding career.

Specialisation

This degree uniquely combines marketing and psychology, allowing students to develop a distinctive expertise in how psychological theories underpin marketing strategies and consumer behaviours. Throughout the course, students can tailor their modules to focus more on specific interests within these disciplines, such as consumer decision-making, social psychology, or strategic marketing, creating a degree that is highly personalised to their strengths and career goals.

Course fees

Application fees

1st year tuition fees

26.87L

Living cost

Degree requirements

To join the course, typical entry requirements include AAB at A level, with a minimum IELTS score of 6.5 overall and at least 5.5 in each component. Other accepted qualifications include the Access to HE Diploma with 36 credits at Distinction and 9 at Merit, BTEC Extended Diplomas at DDD, and International Baccalaureate with 35 points overall. For Scottish Highers, five Highers, or a combination of Highers and Advanced Highers, eligibility will depend on specific subject grades.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

Career prospects

Graduates of this programme have gone on to senior roles in marketing and advertising agencies like Ogilvy, Leo Burnett, and Grey Advertising. The combination of marketing and psychology equips students for careers in marketing, market research, and consumer behaviour analysis. The course also provides a strong foundation for strategic roles in various industries, including retail, automotive, and digital marketing, preparing students for leadership roles in top companies globally.

FAQs

What are the main modules I will study in the first year?

In the first year, you will study modules such as Introduction to Cognitive Psychology, Developmental Psychology, Introduction to Marketing, Neuroscience, and core skills like Psychological Research and Social Psychology.

Can I personalise my degree?

Yes, the course offers flexible module options, enabling you to select modules that align with your interests across marketing, psychology, management, languages, or creative subjects.