PGDip in Promotional Media (Public Relations, Advertising and Marketing), Goldsmith University of London

London,

12 Months

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About this course

The Postgraduate Diploma in Promotional Media at Goldsmiths combines media, public relations, marketing, and advertising to prepare students for related careers. The course explores contemporary issues in these fields and develops techniques for analysing promotional media texts. It aims to equip students with specific skills for career enhancement by fostering critical and cognitive abilities to analyze developments in PR, advertising, and marketing sectors. The programme includes practical applications, industry insights, and case studies, providing a comprehensive foundation for those looking to enter or advance in promotional media roles.

Why this course is highly recommended

Goldsmiths’ Department of Media, Communications and Cultural Studies is highly ranked for its research and academic excellence. The programme’s industry connections, exposure to industry speakers, networking events, and a curriculum designed to develop practical skills make it valuable for those seeking professional development or career change. Graduates have a strong employment record, with awards won and post-graduation success in media sectors, making this course a solid choice for aspiring media professionals.

Specialisation

The course specifically focuses on promotional media, including public relations, advertising, and marketing. Students develop industry-relevant skills through modules such as Campaign Skills & Techniques and Changing Fields & Contexts, with options to tailor their learning via optional modules approved annually by the department.

Course fees

Application fees

1st year tuition fees

14.40L

Living cost

Degree requirements

Applicants are expected to hold a good first degree in a relevant subject. Consideration is also given to applicants without an academic background in the field if they have professional experience and can demonstrate ability and commitment to rigorous academic study. International qualifications are accepted, and applicants need an IELTS score of 6.5 with specific score requirements in writing.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

Career prospects

Graduates from this PGDip can pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. The course’s industry links and practical case studies help graduates understand how their skills can be applied professionally, supporting career development in diverse media-related roles.

FAQs

What are the modules covered in the course?

The course includes compulsory modules like Promotional Media I & II, plus optional modules that vary each year. The modules focus on changing fields in promotional media, campaign skills, and practical application of theories.

What are the entry requirements?

A good first degree in a relevant subject is usually required. Professional experience may be considered in lieu of academic qualifications, along with demonstrating commitment to rigorous study. An IELTS score of 6.5 is needed for non-native English speakers.