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BA (Hons) in Business (Marketing) with Foundation Year, Bishop Grosseteste University

Lincoln,

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48 Months

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About this course

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This four-year full-time programme offers a comprehensive introduction to business and marketing disciplines. Starting with a Foundation Year, students develop essential skills for university study, including effective learning, critical engagement, and academic communication. The course covers key areas such as finance, management, entrepreneurship, and leadership. Specialist modules focus on Innovation and Creativity in Marketing, Consumer Behaviour, Brand Strategy, and Marketing in a global context. The programme emphasizes real-world applications through live briefs, industry links, and opportunities for work placements and international trips. Delivered by a mix of academics and industry experts, it aims to prepare students for employment or self-employment in diverse sectors, fostering a responsible and ethical approach to decision-making with a focus on sustainability.

Why this course is highly recommended

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This programme is delivered at a university ranked 1st in the UK for Teaching Quality by The Times and Sunday Times Good University Guide 2025. It provides a blend of academic knowledge and practical skills, including collaboration with industry and the opportunity to earn a Chartered Management Institute (CMI) Diploma in Management Leadership. The curriculum is contemporary and responds directly to current business challenges, emphasizing responsible, ethical, and sustainable decision-making. The course's focus on active learning, live briefs, industry connections, and international exposure makes it an appealing choice for students aiming to excel in the dynamic world of business and marketing.

Specialisation

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The course specializes in Business (Marketing) and covers a broad spectrum of marketing-related topics. Modules include Digital Marketing Strategies, Brand Strategy and Management, Marketing in a Global Context, and Innovation and Creativity in Marketing. Students can also tailor their learning with optional modules such as CSR and Sustainability, Social Innovation and Entrepreneurship, and Business Start-Up, allowing for a focus on specific interests within business and marketing.

Course fees

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Application fees

10.25L

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1st year tuition fees

10.25L

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Living cost

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Degree requirements

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Applicants do not need UCAS tariff points to apply, but GCSE English or equivalent is desirable. Different subjects may have specific entry requirements to progress after the Foundation Year, which must be met by the end of Year 1. A DBS check may be required before starting the course at an additional cost.
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English language test

TOEFL

-

IELTS

6

PTE

59

DUOLINGO

-

Career prospects

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Graduates from this programme are prepared for a variety of roles such as Business Analyst, Business Development Manager, Data Analyst, Management Consultant, Project Manager, and Supply Chain Manager, among others. The course aims to develop employable graduates with skills for both employment and self-employment in sectors related to business and marketing.

FAQs

What is the duration of this course?

The course lasts four years, including the Foundation Year.

Are there work placement opportunities?

Yes, students have the opportunity to undertake a work placement and an international field trip in the second year.

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