Diploma in Business (Marketing), Fanshawe College - London

London - Canada, Ontario

14 Months

Check Eligibility

About this course

This two-year business marketing co-op diploma program is tailored for those eager to build a strong foundation in marketing. It covers both traditional and digital marketing concepts, market research, customer analysis, and communications. Additionally, you'll learn about accounting and economics, equipping you with a broad understanding of key business principles. The program combines classroom learning with experiential activities like market research, advertising campaigns, sales plans, and working with live clients. Graduates will gain confidence and a solid knowledge base to pursue careers in marketing or related fields.

Why this course is highly recommended

This program's recognition by the Canadian Marketing Association (CMA) as an accelerated pathway to the Chartered Marketer designation makes it stand out. It offers a blend of classroom learning and real-world experience through co-op opportunities, enabling students to gain practical skills and industry connections even before graduating. Graduates are well-prepared for diverse roles such as marketing officer, social media assistant, or content specialist, with potential transfer options to advanced diplomas or degrees.

Specialisation

This program focuses on core marketing principles, including customer analysis, segmentation, targeting, integrated marketing communications, pricing, distribution strategies, and product development. It emphasizes practical skills and current software tools used in the industry, preparing students for a variety of marketing roles.

Course fees

Application fees

1st year tuition fees

16.87L

Living cost

Degree requirements

Students should have an Ontario Secondary School Diploma (OSSD) or equivalent, with Grade 12 English and Math courses, or be mature applicants meeting similar criteria. International students need to meet specific English proficiency scores, such as IELTS 6.0 or TOEFL 79, among others. Applicants may also consider academic upgrading if they do not meet these standards initially.

English language test

PTE

TOEFL

DUOLINGO

105

IELTS

Career prospects

Graduates can explore roles in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management, and market research. Entry-level positions include marketing officer, sales assistant, advertising coordinator, media buyer, and social media assistant. The program prepares students to work in a variety of industries, leveraging practical experience gained through co-op placements.

FAQs

What is the duration of the program?

The program takes approximately 60 weeks over two years, including co-op work terms.

Are there transfer options after completing this program?

Yes, graduates who meet admission requirements may transfer into the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree program.