BA (Hons) in Business (Marketing), Bishop Grosseteste University

Lincoln,

36 Months

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About this course

This BA (Hons) Business (Marketing) program provides a comprehensive introduction to business and marketing topics such as finance, management, entrepreneurship, and leadership. It offers opportunities to work with various organizations through industry links and develop projects in areas of personal interest. The course emphasizes contemporary modules that address current issues faced by organizations and society, encouraging active learning, research, and collaboration with industry experts. Students can expect to undertake a work placement and an international field trip in the second year, both of which are self-funded. The program aims to prepare students for employment or self-employment, building confidence to succeed in the business world.

Why this course is highly recommended

This course stands out because of its industry links, live briefs, and practical approach, including opportunities for placements and international trips. It emphasizes developing work-ready skills such as teamwork, business analysis, communication, and ethical decision-making. The course’s focus on contemporary issues and active engagement with external organizations ensures students are well-prepared for diverse careers in business and marketing.

Specialisation

Specialist modules in this program focus on areas like Innovation and Creativity in Marketing, Consumer Behavior, Brand Strategy, and Marketing in a Global Context. The curriculum is designed to give students a strategic understanding of branding, global marketing challenges, and digital marketing strategies, enabling tailored expertise in various marketing domains.

Course fees

Application fees

13.67L

1st year tuition fees

13.67L

Living cost

Degree requirements

Applicants typically need 96-112 UCAS tariff points from up to four Advanced Level qualifications. The program welcomes various qualifications including A/AS Levels, BTEC, IB, Cambridge Pre-U, and others, with additional English language requirements for international students.

English language test

IELTS

TOEFL

DUOLINGO

PTE

Career prospects

Graduates can pursue diverse roles like business analyst, marketing manager, business development manager, data analyst, management consultant, and project manager. The program’s focus on employability, industry projects, and practical skills aims to prepare students for careers across sectors ranging from finance and consultancy to digital marketing and social enterprise.

FAQs

What are the key modules covered in this course?

Students study modules including Marketing Principles, Digital Marketing Strategies, Consumer Behavior, Brand Strategy, and International Business, among others. There are also optional modules like CSR and Sustainability, Business Start-Up, and Social Innovation.

Are work placements part of the course?

Yes, students are encouraged to undertake a 30-hour minimum work placement, which offers valuable real-world experience and skills development.