Master of Professional Accounting in Marketing Technology, Deakin University

Geelong, Victoria

24 Months

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About this course

This course at Deakin University combines the fields of marketing technology and professional accounting. It is offered at both the Burwood (Melbourne) campus and online, providing flexibility for students. The program includes units such as Artificial Intelligence Strategies and Enterprise Applications, Digital and Social Media Marketing, Marketing Analytics, and Fundamentals of MarTech. The focus is on equipping students with the skills to leverage marketing technology within the context of professional accounting practices, preparing them for modern roles in the industry.

Why this course is highly recommended

This course is highly recommended for students interested in the intersection of marketing technology and accounting. It provides practical skills in emerging technologies such as AI and analytics, which are increasingly valuable in today's data-driven business environment.

Specialisation

The course has a focus on marketing technology, with units dedicated to areas like artificial intelligence, digital marketing, social media, analytics, and marketing automation. This specialization aims to prepare students to integrate advanced technology tools into marketing strategies within the accounting profession.

Course fees

Application fees

1st year tuition fees

25.29L

Living cost

Degree requirements

Details about specific degree requirements are not provided in the provided data.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

Career prospects

The course prepares students for roles that require expertise in marketing technology within the accounting sector, although specific job pathways are not detailed in the provided information.

FAQs

What are the delivery modes for this course?

The course is available at the Burwood campus in Melbourne and also offered online, providing flexibility for students.

What units are included in the course?

Core units include Artificial Intelligence Strategies and Enterprise Applications, Digital and Social Media Marketing, Marketing Analytics, and Fundamentals of MarTech.