BS in Communication (Advertising), University of Tennessee

48 Months

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About this course

The Advertising Major at the University of Tennessee, Knoxville, is designed to prepare students for a career in advertising and communication. The program emphasizes fundamental principles, creative design, research methods, media strategy, and management aspects of advertising. Students will engage in coursework that combines theoretical understanding with practical application, equipping them with the skills necessary to excel in the dynamic advertising industry. Throughout the program, students will also meet various core requirements, including communication, sciences, and electives, leading to a comprehensive educational experience suited for future roles in advertising, public relations, and related fields.

Why this course is highly recommended

This course is ideal for students passionate about creative communication and strategic thinking in advertising. The curriculum provides a mix of foundational knowledge and industry-specific skills, ensuring graduates are well-prepared for real-world advertising challenges. The inclusion of practical seminars, research methods, media strategy, and campaign development makes it a comprehensive program for those aiming to succeed in a competitive industry.

Specialisation

This program specializes in advertising within the broader context of communication studies. It covers areas such as advertising principles, creative strategy, media strategy, and advertising management. These particular courses aim to develop students' skills in visual communication, strategic thinking, and media planning, preparing them for specialized roles in the advertising and marketing sectors.

Course fees

Application fees

25.54L

1st year tuition fees

25.54L

Living cost

Degree requirements

To complete this degree, students must earn between 120 to 122 credit hours, including core courses in advertising, communication, and sciences, as well as electives and general education requirements. Students need to meet specific milestone criteria, such as maintaining a 2.0 GPA, and successfully passing courses like Advertising Principles, Design, Research Methods, and Campaigns, with a grade of C- or better.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

100

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Tennessee admission page for complete details.

Career prospects

Graduates from this program can pursue careers in advertising agencies, media planning, creative design, public relations, brand management, and marketing. The curriculum prepares students for diverse roles that require strategic thinking, creative skills, and research expertise, making them competitive candidates for employment in the advertising and communication industries.

FAQs

What are the core courses required in this program?

Core courses include Advertising Principles, Advertising Design, Advertising Research Methods, Creative Strategy, Media Strategy, Advertising Management, and Campaigns, among others.

Are there elective courses available within the program?

Yes, students can select electives from advertising, public relations, communication, and sciences, including courses not directly related to advertising to fulfill general elective requirements.