Bachelors of Arts in Journalism and Mass Communication (Advertising), University of South Carolina

Columbia - South Carolina, South Carolina

48 Months

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About this course

This advertising program is designed to prepare students for successful careers in persuasive communications, whether at a top agency or within companies worldwide. Students will learn how to create, manage, and execute advertising campaigns for diverse clients, developing skills in content creation, strategy, and communication. The program emphasizes hands-on experiences, including events like CreateAthon@USC and the Super Bowl Commercials Class, to foster practical learning. It is taught by seasoned, award-winning professionals who mentor students, helping them build a strong foundation for their careers in the industry.

Why this course is highly recommended

The program is highly regarded for its top-tier faculty with real-world experience, innovative projects like the Super Bowl Commercials Class, and engaging experiential opportunities such as CreateAthon@USC. These aspects ensure students gain practical skills, build a compelling portfolio, and develop industry connections, making it an excellent choice for aspiring advertising professionals seeking a comprehensive and industry-relevant education.

Specialisation

Students can tailor their education by choosing from multiple specialized classes that match their career goals. Additionally, there is now an opportunity to pursue a concentration in sports media, allowing students to focus on this specific area of advertising and media.

Course fees

Application fees

1st year tuition fees

Living cost

Degree requirements

The course offers a bachelor’s degree in advertising, with opportunities to further enhance your qualifications through advanced degrees such as a Master's in Data and Communication or Journalism and Mass Communications, both available through the College of Information and Communications.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

115

Career prospects

Graduates from this program can pursue careers as account managers, market researchers, media planners, copywriters, SEO specialists, or social media marketers and strategists, across various sectors including advertising, marketing, education, and social media.

FAQs

What practical experiences will I gain during the program?

You will participate in events like CreateAthon@USC, work on real projects benefiting nonprofits, judge Super Bowl ads, and complete capstone projects working with national clients in an ad agency environment.

Can I specialize in any particular area within advertising?

Yes, you can choose from numerous specialized classes to match your career goals, and there is now an option to pursue a concentration in sports media.