MA in Management of Aging Services, University of Maryland

24 Months

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About this course

The Master of Science in Marketing Analytics at the Robert H. Smith School of Business is designed to teach students how to analyze large amounts of consumer data to help businesses make smarter decisions. This program focuses on equipping students with the skills needed to distill complex data into actionable insights that can be used for engaging with the right audiences and launching effective marketing campaigns.

Why this course is highly recommended

The MSMA program is STEM-designated, making it ideal for careers that involve strategic marketing and data analysis. It combines industry-relevant projects with real-world problem solving, such as working on Action Learning Projects with companies like Amazon and Google. Students also participate in data competitions, network with top employers, and learn from expert faculty who have substantial industry experience.

Specialisation

The program covers key topics such as artificial intelligence, consumer analysis, customer relationship marketing, market forecasting, microtargeting, pricing and retail analytics, text mining, and more. Students will learn to use tools like Python, R, SAS, SQL, and Tableau to perform their analyses.

Course fees

Application fees

21.08L

1st year tuition fees

21.08L

Living cost

Degree requirements

The program is completed in 2 or 3 semesters and requires 30 credits. It is available through a Plus 1 program for current undergraduates at the University of Maryland, allowing students to save time and tuition costs.

English language test

PTE

TOEFL

DUOLINGO

115

IELTS

6.5

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Maryland admission page for complete details.

Career prospects

Graduates go on to roles such as brand analyst, business intelligence analyst, consumer insights analyst, data scientist, digital campaign analyst, and social media analyst. The degree helps bridge data teams and marketing departments, with salary prospects averaging around $91K in the Washington D.C. area and a much faster-than-average job growth outlook.

FAQs

What are the key skills I will learn?

You will learn statistical and programming skills to analyze consumer data, along with marketing strategy, data analysis tools, and problem-solving techniques.

Can current undergraduates pursue this degree?

Yes, through the Plus 1 program, current students can start this accelerated pathway, saving on tuition and time.