Bachelor of Business Administration in Marketing, University of Illinois Springfield

This program is ideal for students interested in understanding how marketing strategies influence consumer choices and business success. It combines fundamental coursework with practical internship opportunities, encouraging students to develop a broad skill set in marketing research, analytics, and strategy, making them well-prepared for a dynamic career in business.

The specialisation within this program is in Marketing, where students take courses like Consumer Behavior, Research Methods and Analytics in Marketing, and Marketing Analytics. They can also choose electives such as Brand Management, Sales Force Management, Advertising, International Marketing, or Retail Management and Analytics to tailor their focus.

To graduate, students must complete foundational courses such as accounting, economics, statistics, and management, totaling 11-15 hours. The college core comprises courses in marketing principles, operations, ethics, financial management, organizational behavior, communication, management information systems, and business analytics, totaling 27 hours. The marketing concentration requires 15 hours of specified courses and electives. Additionally, students need to fulfill an Engaged Citizenship Common Experience (ECCE) of 10 hours and complete a minimum of 3 hours of internship or project work.

Graduates with a marketing concentration are equipped to pursue roles in consumer behavior analysis, marketing research, brand management, sales, advertising, international marketing, and retail management. The program's focus on analytics and practical experience helps prepare students for various strategic and operational roles within the marketing industry.