Bachelor of Science in Business Administration, Marketing (MKT), University of Dayton

Dayton, Ohio

48 Months

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About this course

Management and Marketing at the University of Dayton offer a comprehensive look into core business principles with a flexible array of majors, minors, and concentrations. The programs focus on developing essential skills such as leadership, strategic thinking, entrepreneurial abilities, and understanding global markets. Students engage in experiential learning, including micro-business creation, internships, and real-world projects, to prepare for careers in diverse business environments. Whether opting for Management or Marketing, students are encouraged to explore specializations like International Business, Human Resources, Digital Marketing, or Insight Selling, designed to cater to evolving industry needs. The curriculum emphasizes both theoretical understanding and practical application, fostering well-rounded business professionals ready to lead and innovate.

Why this course is highly recommended

This program is highly recommended for students aiming for a versatile business education with practical experience. The curriculum’s integration of coursework, experiential learning, and opportunities for internships or study abroad ensures students develop both theoretical knowledge and real-world skills. The variety of specializations and the emphasis on current industry practices in entrepreneurship, digital marketing, and international business make it ideal for preparing students for dynamic global careers. Additionally, the program's focus on leadership, innovative problem-solving, and strategic management equips graduates to excel in various business environments.

Specialisation

Students can choose from several specializations within Management and Marketing. Management offers concentrations in Global Markets and Human Resource Management, focusing on international business practices and leadership skills respectively. Marketing provides special focus areas such as Digital Marketing and Insight Selling, along with a Product Innovation emphasis. These options allow students to deepen their expertise in specific areas of interest, preparing them for targeted careers in international markets, digital campaigns, or sales in high-tech industries.

Course fees

Application fees

1st year tuition fees

42.28L

Living cost

Degree requirements

A minimum of 125 credit hours is required to complete the Bachelor of Science in Business Administration with majors in Management or Marketing. The curriculum includes core courses within the Common Academic Program, the SBA Core Curriculum, and major-specific courses. For Management, concentrations in Global Markets or Human Resource Management are available, each with dedicated electives, while Marketing offers specializations such as Digital Marketing and Insight Selling. The program also includes a capstone experience, internships, and elective courses to ensure a comprehensive business education.

English language test

PTE

DUOLINGO

105

IELTS

TOEFL

Career prospects

Graduates from the Management and Marketing programs can pursue various careers across industries. Management alumni often find roles in leadership, organizational development, or consulting, especially if they focus on international markets or HR. Marketing graduates are well-equipped for careers in digital marketing, brand management, sales, market research, and product development. The program’s experiential components, including internships and real-world projects, provide a strong foundation for employment in global firms, startups, or entrepreneurial ventures. The specialized electives and concentrations cater to high-demand fields like sales, social media, and international business.

FAQs

What are the main areas of specialization within the program?

Students can specialize in areas like Entrepreneurship, Management, Marketing, Digital Marketing, Insight Selling, Global Markets, and Human Resource Management.

Are internships and study abroad opportunities available?

Yes, students often combine their studies with internships, co-op programs, or study abroad experiences to gain practical and global perspectives.