MA in Communication: Public Relation and Advertising, Suffolk University

24 Months

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About this course

The Master of Arts in Communication with a focus on Public Relations & Advertising at Suffolk University is designed to turn you into a strategic communicator. You’ll learn how to analyze target audiences using modern social media research tools and consumer insights, then plan and execute effective campaigns across various media channels. The program emphasizes content creation and brand development, preparing you to help businesses and organizations communicate their messages confidently. Throughout the course, you'll apply theoretical principles and data analytics to enhance branding, develop compelling messaging, create engaging content for different media, and understand the broader social and cultural contexts affecting advertising and public relations.

Why this course is highly recommended

This program is ideal for those looking to become strategic communicators who can analyze social media data and craft compelling messages. It offers practical experience through internships and real-world projects, and the dedicated Social Media Lab provides advanced tools for audience analysis. The curriculum prepares students to work in various sectors including advertising, public relations, healthcare, and government, with many graduates securing roles in organizations like Massachusetts General Hospital, Havas Media Group, and Allen & Gerritsen.

Specialisation

The program specializes in Public Relations & Advertising, covering content creation, media strategy, social media analytics, and consumer data analysis. Students will learn to develop advertising and PR campaigns, use social media research tools, and gain hands-on experience through internships and client-based projects. The curriculum is designed to blend technology with theory, helping students craft impactful communication strategies tailored to target audiences.

Course fees

Application fees

1st year tuition fees

Living cost

Degree requirements

To complete the program, students must earn 36 credits, which include 3 credits of core courses, 12 credits of electives, and 21 credits of concentration courses. Students can opt for full-time or part-time study, and the program guides students through course work, internships, and client projects for practical learning.

English language test

PTE

TOEFL

IELTS

6.5

DUOLINGO

110

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Suffolk University admission page for complete details.

Career prospects

Graduates are well-equipped for roles such as account executive, public relations associate, social media manager, marketing manager, and head of public relations. They can work in sectors like healthcare, media, advertising agencies, and corporate communications. The program emphasizes developing research and content management skills to succeed across a variety of communications and marketing roles.

FAQs

What is the duration of the program?

The program is designed as a full-time or part-time course, typically completed with 36 credits.

Are internships part of the curriculum?

Yes, students gain real-world experience through internships with leading organizations in Boston and beyond.