BA in Advertising, Pathway - International Year One - 2 Semester - Standard, Suffolk University

Boston, Massachusetts

48 Months

Check Eligibility

About this course

Suffolk University's Advertising program combines creativity with strategic thinking to prepare students for careers in advertising, public relations, and social media. The curriculum emphasizes hands-on learning, introducing students to techniques for designing effective advertising campaigns and measuring their success. You will develop skills in ad content creation, market research, and media planning, applying these through real client work and internships. The program is designed to help students craft impactful, ethical advertising copy for both traditional and social media, analyze target audiences using research software, and learn media placement strategies. Situated in Boston's vibrant media market, the program offers numerous opportunities for practical experience and industry connections.

Why this course is highly recommended

This program is ideal for students interested in a dynamic field with strong career prospects, especially given Suffolk’s prime location in Boston’s major media market. The curriculum is highly practical, offering opportunities for internships, client-based projects, and co-curricular media activities. Students gain direct exposure to industry professionals through panels, campus media, and alumni networks. The program also offers tailored mentoring and career support to help students successfully enter advertising, social media, and marketing industries, which are known for their well-paying opportunities.

Specialisation

Students in this program can earn either a Bachelor of Science or a Bachelor of Arts in Advertising. The major focuses on developing impactful ads from both copywriting and visual design perspectives, with training in campaign planning, market research, and media buying. Students may also choose to build on social media courses to pursue a minor in social media. Additionally, they can customize their degree with minors or double majors in areas like Global & Cultural Communications, Graphic Design, Marketing, or Public Relations, depending on their interests.

Course fees

Application fees

1st year tuition fees

39.54L

Living cost

Degree requirements

To complete the Advertising major, students are required to engage in hands-on projects, including designing advertising campaigns for clients, and complete a professional internship in advertising, marketing, or social media. The internship can be taken during the junior or senior year and may involve up to two semester-long placements. Students also have the option to earn a Bachelor of Science or a Bachelor of Arts in Advertising. For those pursuing a minor, four core courses and one elective have to be completed, including foundational and specialized topics.

English language test

PTE

DUOLINGO

105

IELTS

6.5

TOEFL

Career prospects

Graduates from this program have gone on to roles such as Community Lead & Brand Ambassador, Media Planner, Social Media Lead, Marketing Coordinator, Digital Marketing Strategist, Copywriter, and Account Executive. They find employment at a variety of organizations including advertising agencies, corporations, non-profits, and media firms across major cities. The program’s industry connections, internships, and alumni network support students in launching careers in advertising, social media, marketing, and related fields.

FAQs

What are the employment opportunities after completing this program?

Graduates work in roles like advertising, marketing, social media, and public relations at agencies, corporations, and nonprofit organizations, with many placements in prominent firms and major cities.

Can I customize my degree?

Yes, students can build on their advertising education by taking minors or double majors in related fields such as Graphic Design, Marketing, or Public Relations.