BA in Advertising, Suffolk University

48 Months

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About this course

The Advertising major at Suffolk University offers students the opportunity to develop a comprehensive understanding of advertising, public relations, and social media. The program includes courses that cover foundational topics, social media, web design, media planning, ad copy, and digital advertising, preparing students for careers in advertising and related fields. The curriculum emphasizes practical skills such as creating advertising campaigns, analyzing target markets, and developing persuasive, ethical advertising messages. Students also learn to utilize social media as a vital part of their campaigns, alongside developing research, presentation, and creative skills. For those interested in deepening their study, there is an honors option that allows for a personalized, research-focused project with close mentorship. Additionally, students in the dual-degree program can combine undergraduate and graduate coursework for an accelerated path to a master's degree.

Why this course is highly recommended

This program is recommended for students who are passionate about advertising, marketing communication, and social media. It prepares students for a variety of careers in advertising and provides a solid foundation for graduate studies. The comprehensive curriculum ensures students develop both theoretical understanding and practical skills, including campaign development, media planning, and social media marketing, making them well-equipped for the evolving advertising landscape.

Specialisation

While the program offers a broad exploration of advertising, the curriculum allows students to focus on various aspects including media planning, digital advertising, and campaign development. The honors track provides an opportunity for an individualized project or thesis, emphasizing research and creative work in the field of advertising and communication.

Course fees

Application fees

1st year tuition fees

39.54L

Living cost

Degree requirements

Students must complete 126 credits to earn either a Bachelor of Arts or a Bachelor of Science degree. The major requires 12 courses, totaling 48 credits, covering core topics like advertising foundations, social media, web design, persuasion, research, media planning, ad copy, and digital advertising. There are options for honors coursework and an accelerated dual degree program that combines undergraduate and graduate studies, requiring students to meet specific coursework and academic standards.

English language test

IELTS

6.5

PTE

DUOLINGO

105

TOEFL

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Suffolk University admission page for complete details.

Career prospects

Graduates from this program are prepared for careers in advertising, marketing communication, and related fields. They can work as advertising strategists, media planners, social media managers, copywriters, or public relations specialists. The program’s focus on campaign development and digital media ensures students are versatile and market-ready.

FAQs

What are the core courses in the Advertising major?

Core courses include Introduction to Advertising, Presentations Skills, Advertising Foundations, Social Media, Web Design, Persuasion, Advertising Research, Media Planning, Ad Copy and Design, Digital Advertising, and Advertising Campaigns.

Is there an honors program available?

Yes, students in the honors program can complete an original project or thesis with personalized mentorship, including interdisciplinary courses and presentations at the honors symposium.