BBA in Management - Advertising and Integrated Marketing Communications, Pace University

48 Months

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About this course

This program at Pace University focuses on shaping how businesses connect with their audiences through marketing and advertising. Located in New York City, it offers hands-on experience with advertising, media planning, and digital marketing. Students learn how to craft compelling campaigns and drive brand success through courses that cover traditional and digital marketing strategies, consumer behavior, advertising strategy, and global brand management. The program emphasizes real-world projects, internships at top agencies and corporations, and industry connections, providing students with invaluable practical skills and networking opportunities to succeed in the fast-evolving marketing landscape.

Why this course is highly recommended

The program is highly regarded for its hands-on approach, connecting students directly with industry through projects, internships, and competitions like the National Student Advertising Competition. It is also deeply rooted in industry connections, with faculty who have strong industry ties and alumni working at major companies like Amazon, HBO, and Tommy Hilfiger. The program’s accreditation by AACSB International assures a high-quality education recognized worldwide.

Specialisation

The program specializes in advertising and integrated marketing communications, offering students a broad spectrum of marketing activities from conception to delivery, including traditional, social, mobile, and digital media.

Course fees

Application fees

1st year tuition fees

44.02L

Living cost

Degree requirements

The program requires the completion of 128 credits and offers start dates in Fall and Spring semesters. Students need to meet the university's admission criteria to enroll.

English language test

DUOLINGO

115

IELTS

6.5

TOEFL

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Pace University admission page for complete details.

Career prospects

Graduates are prepared for roles such as Account Executive, Brand Manager, Event Planner, Market Research Analyst, Media Planner, and Retail Store Buyer. The program’s strong industry connections and practical training help students secure positions at top companies like Amazon, HBO, MasterCard, and Tommy Hilfiger. The median salary for alumni in related fields is approximately $138,730, with employment rates of 93% for graduates of the Lubin School of Business.

FAQs

Is this program F1 Visa eligible?

Yes, the program is F1 Visa eligible.

Is the program STEM designated?

No, the program is not STEM designated.