BBA in Marketing, Ohio University

Athens - Ohio, Ohio

48 Months

Check Eligibility

About this course

Marketing is considered the lifeline of any organization, connecting it with its customers and essential for survival and maintaining a free enterprise system. The curriculum is designed to provide students with both broad knowledge and practical experience in marketing. Foundational courses include professional selling, marketing research, consumer behavior, and marketing strategy.

Why this course is highly recommended

The program offers practical marketing knowledge and experience, preparing students for a broad range of careers. It emphasizes foundational marketing skills essential for success in today's dynamic business environment, making it a valuable choice for aspiring marketing professionals.

Specialisation

This program focuses on marketing within the Bachelor of Business Administration degree, offering comprehensive courses to prepare students for various roles in the field.

Course fees

Application fees

1st year tuition fees

20.66L

Living cost

Degree requirements

The degree offered is a Bachelor of Business Administration (BB6127) from the College of Business, with opportunities for transfer into the program for eligible students from other Ohio University colleges, subject to specific transfer policies and requirements.

English language test

PTE

IELTS

TOEFL

DUOLINGO

Career prospects

Graduates with a marketing major are prepared for roles in sales, retail management, market research, product and brand management, digital marketing, and logistics management. These opportunities span both business and non-business industries.

FAQs

What are the admission criteria for freshmen?

Freshmen should be in the top 20 percent of their high school class, have an above-average GPA of 3.0 or better, and demonstrate leadership potential through extracurricular activities or work experience.

Can students transfer into the program?

Yes, students from other Ohio University colleges can apply for transfer, but requirements differ based on their current year, and the college may limit transfer admissions as needed.