BA in Advertising and Public Relations, Grand Valley State University

48 Months

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About this course

This program offers students a choice between a Bachelor of Arts or a Bachelor of Science in advertising and public relations. It emphasizes an integrated approach, covering topics like campaigns, ethics and law, media planning, public relations writing, technology, management, research, copywriting, graphic design, and social media analytics. Students gain real-world experience through class projects with actual clients, internships, and participation in the GrandPR student-run PR firm and the National Student Advertising Competition, where students have reached the finals multiple times. The program aims to prepare students for diverse careers in corporate, nonprofit, government, or agency settings within the advertising and public relations fields.

Why this course is highly recommended

The curriculum is designed to meet the demands of the constantly evolving advertising and public relations industries, incorporating courses recommended by national panels of educators and professionals. Faculty members have both academic and professional experience, ensuring relevant and in-demand teaching. The program also provides hands-on learning with real clients and valuable industry connections through networking and memberships in professional organizations like AAF and PRSSA. Students benefit from industry-relevant coursework, practical experience, and opportunities to participate in competitions and student-run organizations.

Specialisation

Students may choose an emphasis in either advertising or public relations, but the curriculum encourages taking courses in both areas to prepare for common industry practices. Additionally, a minor in advertising and public relations is available for students interested in expanding their expertise.

Course fees

Application fees

18.50L

1st year tuition fees

18.50L

Living cost

Degree requirements

Students need to complete 120 credits for the undergraduate degree. The program is available in a face-to-face format at Grand Valley's Allendale Campus. Students are admitted directly to this program and can also consider combined degree options to accelerate their education and reduce costs.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

105

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Grand Valley State University admission page for complete details.

Career prospects

Graduates can pursue meaningful roles in copywriting, media relations, corporate communications, digital media, media planning, research, strategy, account planning, and content creation across various sectors including corporate, nonprofit, government, or agency settings. The program’s practical approach and industry networking prepare students well for employment in these fields.

FAQs

Can I study this program as a minor?

Yes, a minor in advertising and public relations is available.

Are there opportunities for practical experience?

Yes, students gain hands-on experience through classes with real clients, internships, GrandPR, and competitions like the NSAC.