BS in Advertising Communication, Gannon University

48 Months

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About this course

Gannon University's Advertising Communication program is designed to equip students with a deep understanding of advertising and marketing principles. The program emphasizes mastering integrated marketing communication, which combines advertising, public relations, direct marketing, sales promotion, and internet and social media platforms. Students will develop their creative and strategic skills, getting real-world experience through coursework, service projects, internships, and hands-on projects. Located in Erie’s vibrant online marketing community, the program offers access to extensive resources and faculty expertise, preparing students for diverse careers in marketing, advertising, and public relations. The curriculum also allows for tailoring coursework to specific career interests and building a strong portfolio for future job prospects.

Why this course is highly recommended

This program is highly recommended because it offers practical, real-world learning through internships and projects that prepare students for the competitive advertising industry. It provides a strong foundation in creative, strategic, and digital communication tools, facilitated by experienced faculty who have successful industry backgrounds. Additionally, the program’s location and connections in Erie’s online marketing scene offer valuable networking and placement opportunities, helping students build a compelling portfolio from early on.

Specialisation

The program focuses on understanding and applying the integrated marketing communication model, combining various promotional strategies like advertising, public relations, direct marketing, and social media. Students can tailor their coursework based on their career aspirations in marketing, advertising, or public relations.

Course fees

Application fees

1st year tuition fees

Living cost

Degree requirements

Students can earn a Bachelor of Arts or Bachelor of Science degree in Advertising Communication. The program includes coursework in fundamentals of advertising, public relations principles, and integrated marketing campaign development, alongside a required internship to gain practical experience before graduation.

English language test

IELTS

TOEFL

PTE

DUOLINGO

110

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Gannon University admission page for complete details.

Career prospects

Graduates of this program are well-equipped for careers on both client and agency sides in marketing, public relations, and advertising. They can work in organizations of various sizes, including government and nonprofit sectors. The program’s strong focus on portfolio development and real-world experience helps students secure jobs, with an average starting salary around $40,000 and mid-career salaries reaching approximately $79,400.

FAQs

What kind of hands-on experiences will I get?

You will gain real-world experience through coursework, projects, internships, and an integrated marketing campaign development course where student teams work with local nonprofit organizations, supervised by professional mentors.

Can I tailor my coursework?

Yes, the program offers curriculum flexibility so you can focus on the areas of marketing, advertising, or public relations that align with your career goals.