BA in Marketing Communication, California Lutheran University

The Marketing Communication major is designed to develop your skills in analysis and communication, preparing you for high-level roles in marketing. You'll learn how to research, conduct focus groups, and develop campaigns to advance brands and causes. The curriculum emphasizes both practical skills and creative thinking, ensuring you're well-equipped to meet the needs of today’s corporations. You'll study a wide range of topics including public relations, copywriting, market research, content creation for digital platforms, event planning, advertising, and integrated marketing campaigns. Moreover, the course highlights the importance of understanding different cultural values, which is crucial as the marketing industry becomes more global. With a focus on hands-on learning, small class sizes, and industry-relevant coursework, this program aims to position you for success in a competitive field.