Bachelors of Public Relations,Pathway- 3 Semester, Auburn University

Public Relations (PRCM) is a major that requires students to apply for admission after meeting specific coursework requirements. Students must complete foundational classes such as CMJN 2100 with a C or better, and PRCM 1000 with a C or better if they began Auburn Fall 2023 or later. Those enrolled before Fall 2023 need to complete JRNL 1AA0, JRNL 1100, or PRCM 1000 with specified grades. The program emphasizes a mix of core courses, including writing, communication, ethics, multimedia, and strategic communication, culminating in internships and campaigns. Students are encouraged to develop a well-rounded skill set in media, communication, and public relations strategies through a structured sequence of courses spanning four years. The program also integrates liberal arts studies, supporting coursework, and a final internship to prepare students for real-world scenarios and leadership in the PR field.