Bachelors of Marketing,Pathway- 2 Semester, Auburn University

Auburn - Alabama, Alabama

48 Months

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About this course

The Marketing program at this university is designed to guide students from foundational knowledge through advanced strategic planning. Starting with core courses like Principles of Marketing and Professional Development, students gradually develop skills in marketing research, analytics, and strategy. The curriculum emphasizes practical understanding alongside theoretical learning, preparing students to meet real-world marketing challenges.

Why this course is highly recommended

This program is ideal for students interested in gaining a well-rounded understanding of marketing, including research, strategy, and analytics. The curriculum is structured to help students develop both theoretical knowledge and practical skills, making them well-prepared for diverse roles in the marketing industry.

Specialisation

This course offers a comprehensive marketing specialization, covering core topics such as marketing research, strategy, and electives that enable students to tailor their learning experience according to their interests within the marketing field.

Course fees

Application fees

1st year tuition fees

22.46L

Living cost

Degree requirements

The program requires a total of 123 credit hours, including core courses in business, marketing electives, and professional development classes. Students must earn at least a 'C' in certain courses, adhering to the curriculum structured across four years.

English language test

PTE

TOEFL

IELTS

6.5

DUOLINGO

Career prospects

Graduates can look forward to career opportunities in marketing research, strategic planning, digital marketing, brand management, and supply chain management, among others, thanks to the diverse coursework and practical experience provided.

FAQs

What are the core courses in this program?

Core courses include Principles of Marketing, Professional and Career Development, and Marketing Research and Analytics, among others.

Are there electives available for specialization?

Yes, students can choose from various marketing electives and electives in other areas like supply chain management.