BA (Hons) in Business Studies with Digital Marketing, University of West London

London,

36 Months

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About this course

This course provides a practical blend of business and digital marketing skills, preparing students for successful careers in these fields. It emphasizes integrating theory with real-world application through a series of cycles that introduce foundational frameworks and enable students to apply their knowledge in diverse scenarios. The curriculum is aligned with current professional insights and research, including new modules focused on contemporary practice demands. Students will also learn to consult on digital marketing and business issues within real-world contexts, gaining both theoretical understanding and practical experience. The course’s structure supports career development, leadership, and collaborative work, offering a competitive edge in the job market by balancing academic learning with project-based enquiry and client-facing consulting projects.

Why this course is highly recommended

This course is highly regarded for its strong industry connection, practical focus, and the university’s high rankings in business and marketing subjects. Students benefit from experienced lecturers, industry guest speakers, and access to enterprise hubs and collaborative labs. The course prepares graduates with a robust skill set for marketing roles, consultancy, or further postgraduate study. Its emphasis on real-world projects, employability skills, and covered modules in digital marketing, strategy, and sustainability make it a relevant choice for students aiming to thrive in a competitive business environment.

Specialisation

This course specializes in combining core business management principles with digital marketing strategies, focusing on customer-centric approaches, campaign analysis, and sustainability. Modules include principles of management, digital and social media marketing, branding, web design, social media analytics, organizational behavior, leadership, strategic management, and business sustainability. The curriculum is designed to develop skills in managing digital campaigns, understanding consumer behavior, and applying strategic analysis for long-term growth, with an emphasis on real-world project work and industry relevance.

Course fees

Application fees

1st year tuition fees

17.15L

Living cost

Degree requirements

Applicants need 112 UCAS points from level 3 qualifications such as A Levels (B, B, C or higher), BTEC Extended Diploma with Distinction and Merit, Access to HE Diploma, or T Levels. GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents are required. Mature applicants with relevant work experience can be considered on an individual basis. Direct entry to the second or third year requires demonstration of appropriate knowledge and experience, such as undergraduate credits or related qualifications.

English language test

PTE

TOEFL

DUOLINGO

105

IELTS

Career prospects

Graduates will be qualified for roles across various sectors, including business administration, sales, retail management, market research, business data analysis, and junior management. The curriculum’s focus on digital marketing and management skills opens opportunities in marketing departments, agencies, or digital consultancy firms. Students can also pursue postgraduate studies or advanced professional qualifications. The program offers industry connections, real-world projects, and career support, helping students build networks and develop practical workplace skills.

FAQs

What are the entry requirements for this course?

Applicants need 112 UCAS points from qualifications like A Levels, BTEC, Access to HE, or T Levels. GCSE English and Maths are also required, with a minimum of grades 4 or A*-C.

What English language test scores are accepted?

A minimum IELTS score of 6.0 overall, with at least 5.5 in each component, is required.