MSc in Digital Marketing, University of Salford

Manchester,

12 Months

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About this course

The MSc Digital Marketing at Salford Business School is a full-time, one-year program designed for those interested in the dynamic world of digital marketing. It covers a wide range of topics from email, mobile, and content marketing to research, analysis, and strategy. You'll explore vital tools and techniques such as PPC, Search and Social Media Marketing, and SEO. The course aims to deepen your understanding of marketing theories and principles, with an emphasis on real-world application through consultancy or work-based projects. The program also promotes socially and ethically responsible marketing practices, preparing you for the contemporary marketing environment.

Why this course is highly recommended

This program is located at the heart of Greater Manchester’s vibrant digital and business sector, providing excellent industry connections and real-world experience opportunities. It equips students with current skills that meet employer needs and offers dedicated support for international students. The course's comprehensive modules in digital marketing channels, consumer behaviour, and analytics, combined with industry-linked projects, make it highly relevant for aspiring digital marketers seeking practical skills and a solid qualification to advance their careers.

Specialisation

During the course, students will explore areas such as digital marketing strategy, globalisation, consumer behaviour, user and customer experience, campaign management, content creation marketing, web analytics, and social media marketing. You can tailor your final qualification by selecting one elective module from options like work placement, business consultancy project, entrepreneurial development, internship, or dissertation, allowing for a degree of specialization based on your career goals.

Course fees

Application fees

1st year tuition fees

17.48L

Living cost

Degree requirements

Applicants should hold a minimum 2:2 honours degree or equivalent, along with relevant work experience or qualifications. International students need to demonstrate English proficiency with an IELTS score of 6.0 (no element below 5.5). The program also welcomes applications through Accreditation of Prior Learning for those with relevant experience but without formal qualifications.

English language test

PTE

TOEFL

IELTS

DUOLINGO

Career prospects

Graduates of this course can look forward to roles such as digital marketing manager, social media manager, SEO specialist, market researcher, or creative director. The program’s industry-focused curriculum and professional development components prepare students for a broad range of careers in digital marketing, social media, and brand management—all with strong international employment prospects.

FAQs

What are the English language requirements for international students?

International applicants need to show an IELTS score of 6.0, with no component below 5.5.

What are the tuition fees for the program?

For 2024/25, fees are £8,550 per year for home students and £16,560 for international students.