BA (Hons) in Fashion Business and Promotion, University of Salford

36 Months

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About this course

This BA (Hons) Fashion Business and Promotion degree is designed to prepare students for the dynamic fashion industry, emphasizing social media influence, buying, merchandising, communication, and advertising. The course offers a comprehensive view of the fashion industry while developing practical and technical skills needed for success. It is based within the award-winning Fashion department at the University of Salford, situated in Greater Manchester, an important hub for the future of global fashion. The program includes industry projects, work placements, and opportunities to showcase your personal work to potential employers, with an aim to produce ready-to-employ graduates with diverse portfolios. Throughout the course, students benefit from close industry links and modern facilities, ensuring a blend of theoretical knowledge and practical skills.

Why this course is highly recommended

This course is highly recommended because it combines industry-relevant skills with practical experience through live projects and work placements. It is delivered in a creative environment connected to a thriving fashion scene in Greater Manchester, offering students direct access to industry professionals and leading brands. Graduates are prepared for diverse roles such as social media managers, buyers, visual merchandisers, or fashion communicators, with the added benefit of a strong portfolio to support their career prospects.

Specialisation

The course focuses on the business side of fashion, including branding, marketing, social media promotion, trend prediction, and ethical practices. It covers key concepts like fashion buying, merchandising, digital media, and sustainable fashion, enabling students to define their own role in shaping the future of fashion retail. The curriculum integrates creative visual techniques with an understanding of the global fashion industry, making it suitable for students interested in fashion promotion, social media influence, and entrepreneurial ventures within the industry.

Course fees

Application fees

18.63L

1st year tuition fees

18.63L

Living cost

Degree requirements

Applicants need to meet specific entry criteria, including GCSE English Language at grade C/level 4 or above, and Maths preferred but not essential. UCAS tariff points of 104-112 are required, gained through A Levels, BTEC, Scottish Highers, Irish Leaving Certificate, Foundation Diploma, or equivalent qualifications. International students need IELTS 6.0 with no element below 5.5, and other English language qualifications are accepted. Applicants must submit a personal statement, a creative mood board, and a 400-word essay on their favourite fashion designer as part of the application process.

English language test

IELTS

PTE

TOEFL

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Salford admission page for complete details.

Career prospects

Graduates of this program are equipped to pursue careers in fashion buying, social media management, visual merchandising, fashion branding, and more. Previous students have moved into roles within retail, online fashion, fashion styling, and journalism. The program’s industry connections and practical experience prepare students to enter the competitive fashion industry confidently. Further study options include postgraduate programs for those interested in advanced research or specialization.

FAQs

What skills will I gain from this course?

You will develop practical skills in social media promotion, branding, trend prediction, digital tools like Adobe software, and understanding of ethical fashion practices.

Is work experience included?

Yes, students undertake live projects and a work placement in their second year, gaining hands-on experience working with fashion companies locally, nationally, or internationally.