This Advertising & Digital Marketing Degree offers a practical, industry-focused approach to marketing communications in a rapidly evolving media landscape. Throughout the course, you will work on real campaigns across digital and traditional platforms, culminating in a pitch to a leading advertising company. The program emphasizes creative, tech-driven, and business skills, providing exposure to various media, including virtual reality, 360° filming, and social media. Students benefit from numerous industry links, guest speakers, and live projects. The course aims to prepare you for roles in advertising, digital marketing, and media, with recent graduates working at major companies like Google, Disney, and Sainsburys. It includes opportunities for work experience, industry visits, and engagement with professional bodies like the Digital Marketing Institute and the Chartered Institute of Public Relations.
Why this course is highly recommended
This course is highly recommended for those interested in a blend of creativity, technology, and business. Its strong industry links, real-world projects, and emphasis on practical skills make it an excellent preparation for a career in marketing, advertising, or digital media. The opportunity to work on live campaigns, engage with industry professionals, and gain industry-recognized certifications, such as from the Digital Marketing Institute, enhances employability. Recent students have secured roles at leading companies, demonstrating the course's career relevance.
The course specializes in advertising and digital marketing, combining theoretical foundations with practical experiences. Modules cover branding, public relations, content creation, content management, and consumer insights, enabling students to develop a well-rounded skill set. There is a focus on integrating creative and strategic aspects of marketing communications, with opportunities to work on real client projects and campaigns involving emerging technologies like virtual reality and social media marketing.
Application fees
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1st year tuition fees
17.74L
Living cost
Applicants typically need BBC at A Level, DDM at BTEC, or equivalent qualifications like M at T level. International students must meet the English language requirement of IELTS 6.0 with a minimum of 5.5 in all bands. The course is available full-time (3 years), with options for part-time study over 6 years or a 4-year route including an integrated foundation year.

English language test
Want to learn more about the admission process, eligibility criteria,
and acceptance rates for international students? Visit the University of Northampton admission page
for complete details.
Graduates from this program can pursue roles such as digital media executive, social media manager, account manager, media planner, advertising planner, PR consultant, or brand manager. The course’s industry connections and practical focus help students develop the skills necessary for a successful career in advertising, digital marketing, and media industries.