MSc in Digital Marketing and Analytics, University of Kent

12 Months

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About this course

This MSc Digital Marketing and Analytics course is designed to prepare you for the digital marketing landscape by combining marketing metrics with practical application. It covers areas such as social media, website management, digital design, data mining, and digital marketing research across web, social media, and digital channels. The course emphasizes the importance of working with data to analyze marketing campaign effectiveness, enabling you to excel in digital campaigns across various industries. With a strong practical element and optional placement opportunities, you'll be equipped to hit the ground running in digital marketing roles. The course culminates with a detailed report supported by a dedicated supervisor, ensuring you apply your theoretical knowledge effectively.

Why this course is highly recommended

Studying at Kent Business School, a 'Triple Crown' accredited institution, ensures high-quality education recognized worldwide. The course offers a blend of theoretical knowledge and practical skills, with optional placements and modules like ‘The Marketing Challenge’ to boost employability. Additionally, students benefit from a strong research culture, expert faculty, and access to modern facilities in Canterbury, close to London. The focus on responsible business practices, global recognition, and employability support makes this program a compelling choice for those aiming to succeed in digital marketing.

Specialisation

The course focuses on digital marketing and analytics, emphasizing marketing metrics, data analysis, and practical skills for digital campaigns. It covers social media, web marketing, data mining, and digital research, tailored to enhance your ability to work with data for marketing effectiveness.

Course fees

Application fees

1st year tuition fees

26.07L

Living cost

Degree requirements

The university considers applications from students holding a wide range of qualifications. Specific entry requirements are not detailed, but the course admits students with diverse academic backgrounds.

English language test

IELTS

TOEFL

PTE

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Kent admission page for complete details.

Career prospects

Graduates find opportunities in financial institutions, management, digital marketing, SEO, social media, and web analytics across both public and private sectors. Employers include companies like Hitachi, Press Group, and European Green. Many students also establish their own businesses or work regionally in small and medium enterprises, supported by employability services and alumni networks.

FAQs

What are the study modes and duration?

The course is full-time only and lasts for one year, starting in September at Canterbury.

Are placements available?

Yes, there is an optional short-term Professional Placement/Internship module, and students can also progress to a 12-month optional placement.