MSc in Strategic Marketing with Digital Media Management with Placement Year, University of Hertfordshire

Hatfield,

24 Months

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About this course

This MSc course is designed to develop advanced knowledge and skills in digital marketing, focusing on strategic and creative aspects. It offers students the opportunity to explore multiple areas within digital marketing, including content creation, data-driven decision making, and digital leadership. The programme emphasizes real-world application through projects, case studies, and the option of a professional placement year to gain practical experience. Students will delve into competitive advantage, integrated marketing communications, customer engagement, and entrepreneurial marketing, preparing them for a variety of marketing roles. The course also provides opportunities to conduct independent research or applied projects, helping students build a solid foundation for their careers in digital and strategic marketing.

Why this course is highly recommended

This course stands out because of its industry connections with major companies like Ocado, Tesco, and Amazon, providing students with valuable networking opportunities. Its strong links with the Chartered Institute of Marketing (CIM) also enhance employability and professional accreditation. The programme is highly regarded, ranking 2nd for marketing in the Postgraduate Taught Experience Survey 2023, and offers practical experience through work placements, helping students bridge the gap between academic learning and industry needs. The focus on skills development, support, and community make it an excellent choice for those looking to excel in the competitive marketing industry.

Specialisation

Students can choose from three award routes: a one-year full-time MSc, a two-year full-time MSc with a placement year, or a two-year MSc with experiential learning. The focus throughout the course is on digital media management combined with strategic marketing, including modules on digital content creation, digital leadership, and data analysis. The programme offers a comprehensive approach to understanding digital marketing disciplines such as social media, SEO, UX/UI, and digital strategy, tailored to meet current industry demands.

Course fees

Application fees

1st year tuition fees

20.90L

Living cost

Degree requirements

Applicants need an honours degree (at least 2:2 or above) in any discipline, a degree-equivalent professional qualification, or relevant work experience combined with an appropriate qualification. For non-majority English speakers, proof of English language proficiency is required, with accepted qualifications including GCSE English language grade A-C or an IELTS score of 6.5.

English language test

TOEFL

PTE

IELTS

6.5

DUOLINGO

120

Career prospects

Graduates of this programme are well-equipped for roles in acquisition marketing, content marketing, digital marketing, market research, SEO, social media, and UX/UI management. The course prepares students for careers across various sectors, including charities, government, and multinational organizations. Emphasis on market research, creative campaigns, and data-driven decisions means graduates can confidently pursue positions such as brand and marketing specialists, digital strategists, or marketing managers in a dynamic and evolving industry.

FAQs

What are the entry requirements for this course?

A minimum of an honours degree (2:2 or above) in any discipline, plus proof of English proficiency if needed, such as GCSE or IELTS scores.

Is work experience required to apply?

Work experience combined with an appropriate qualification can be considered alongside academic credentials, especially for those from non-majority English-speaking countries.