BA (Hons) in Graphic Design - Advertising and Branding, University of Hertfordshire

36 Months

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About this course

This course is designed for students interested in combining graphic design with advertising and branding. It offers a project-based teaching approach supported by skills workshops, focusing on real-world briefs that help students develop technical skills and creative ideas. The program emphasizes typography, logo design, brand identity, and layout fundamentals in the first year, progressing to professional disciplines like art direction, campaign development, and digital design in later years. Students can opt for a year abroad or work placements to gain international experience or industry insight. Throughout the course, students get access to dedicated studio spaces, Mac labs, and professional studios, and participate in visits to agencies, museums, and galleries. The curriculum encourages originality, technical mastery, and industry awareness, preparing students for successful careers in graphics, advertising, and branding.

Why this course is highly recommended

The course has received notable recognition, being ranked 1st in the UK by the World Brand Design Society in 2022-23 and achieving a 95% satisfaction rating for organization and management (NSS, 2024). Students have consistently won industry awards like D&AD pencils every year since 2011, and the program has strong industry links with agencies such as Droga5 and DesignStudio. The faculty’s real-world experience, collaborations with international clients, and a focus on industry-ready skills make this an excellent choice for aspiring creative professionals.

Specialisation

The course focuses on advertising and branding within graphic design, blending creative skills with industry practices. The curriculum explores areas like digital interfaces, motion graphics, art direction, campaign development, and digital branding, giving students a broad yet specialized skill set tailored for careers in advertising agencies, branding firms, and digital design studios. Students develop both creative and professional skills, including working on live briefs and building their portfolios for future employment.

Course fees

Application fees

1st year tuition fees

16.85L

Living cost

Degree requirements

Applicants need 112–120 UCAS points, which can be achieved through A Levels (BBC–BBB), BTEC (DMM–DDM), or other accepted qualifications. A portfolio showcasing artwork is required. For non-native English speakers, proof of English proficiency equivalent to IELTS 6.0 overall with at least 5.5 in each band is necessary. The application process includes an interview, where candidates present their portfolio and discuss their design interests.

English language test

PTE

TOEFL

IELTS

DUOLINGO

105

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Hertfordshire admission page for complete details.

Career prospects

Graduates of this course have gone on to work in advertising agencies, branding firms, and digital agencies. Potential roles include art director, advertising creative, brand designer, brand strategist, or manager. The program’s industry connections and project experience prepare students to compete in national and international competitions like D&AD and others. Alumni have secured positions at top companies such as Apple, DesignStudio, Saatchi & Saatchi, and Turner Duckworth, among others.

FAQs

What are the options for international students regarding English proficiency?

International students from non-majority English-speaking countries must provide proof of English proficiency, equivalent to an IELTS score of 6.0 overall with a minimum of 5.5 in each band. If the requirement isn't met, pre-sessional English or foundation courses are available.

Can I study abroad or do a work placement during the course?

Yes, students can opt for study abroad or work placement options, typically between the second and final year. These opportunities allow students to gain international experience or industry exposure without additional tuition fees for the partner institution or employer.