BA (Hons) in Advertising and Digital Marketing, University of Hertfordshire

36 Months

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About this course

This digital marketing and advertising degree at the University of Hertfordshire is designed to cultivate your creativity and help you develop market-ready skills. It focuses on the evolving ways brands communicate with audiences in the digital age. You’ll gain hands-on experience in content creation, consumer behavior, advertising planning, and the future of marketing, all while understanding the importance of engaging a global audience. Practical assessments, live projects, and industry certifications like CIM and tools such as Google and Hootsuite form an integral part of the course. The program emphasizes developing both creative and analytical abilities, preparing you to solve real-world marketing challenges related to sustainability, digital effectiveness, and content engagement. Teaching is complemented by industry professionals, networking opportunities, and project-based learning, ensuring a comprehensive and industry-relevant education that enhances your employability.

Why this course is highly recommended

This program is ideal for students looking to thrive in the fast-paced digital marketing industry, as it provides a blend of creative, technical, and strategic skills. Its accreditation by the Chartered Institute of Marketing (CIM) and partnerships with industry leaders boost your credentials and employability. The course’s focus on real-world challenges, live projects, and certifications from major platforms like Google and Facebook ensures you graduate with practical experience. The strong employment rate, with 93% of graduates in employment or further study, reflects the course’s relevance and industry alignment. Plus, opportunities for placements, internships, study abroad, and networking events support your personal and professional growth.

Specialisation

This course offers a comprehensive focus on creative advertising and digital marketing techniques, with modules covering content creation, consumer behavior, branding, search marketing, visual marketing, and digital strategy. It combines creative skills with analytical understanding, enabling students to develop expertise in areas such as social media, influencer marketing, and multinational branding. The curriculum also allows students to switch to a dedicated marketing pathway after the first year if desired, providing flexibility to tailor their educational experience.

Course fees

Application fees

1st year tuition fees

16.85L

Living cost

Degree requirements

Applicants need a typical offer of 112–120 UCAS points, which can be achieved through qualifications like A Level (BBC–BBB), BTEC (DMM–DDM), IB (112–120 points), or equivalent. GCSEs must include Grade 4/C or above in English Language and Mathematics. The university considers applications on an individual basis, and a flexible approach is taken for admissions.

English language test

IELTS

TOEFL

PTE

DUOLINGO

105

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the University of Hertfordshire admission page for complete details.

Career prospects

Graduates can pursue roles such as marketing manager, graphic designer, content manager, search consultant, account executive, or paid marketing consultant. Many find opportunities at advertising agencies like Saatchi & Saatchi or JWT London, or within corporate marketing teams across various sectors. The course equips students with a portfolio showcasing their skills and experience, making them well-prepared for a competitive job market.

FAQs

What are the entry requirements for this course?

Applicants typically need 112–120 UCAS points, with A levels like BBC–BBB or equivalent. GCSEs in English and Math require a grade 4/C or above. The university evaluates each application individually and is flexible with admission criteria.

Are there work placement or study abroad options available?

Yes, students can choose to take a placement year or a study abroad year, both of which are supported by the university. These experiences provide valuable industry exposure and cultural insights, enhancing employability.