MSc in Marketing with Industrial Experience, University of Exeter

Exeter,

24 Months

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About this course

The MSc Marketing at the University of Exeter is an excellent programme that is CIM accredited and covers vital areas such as marketing strategy, consumer behaviour, communications, research, and branding. It aims to provide students with a deep understanding of how marketing functions at both individual and organisational levels and its influence on society and culture. The course is designed to develop research capabilities, theoretical knowledge, and practical leadership skills to prepare students for roles in the global economy. Core modules are complemented by specialist electives, allowing students to tailor their learning to their interests. The programme’s focus is on cultivating critical and creative thinking, managerial competence, and strategic insight, enabling graduates to effectively address organizational challenges in today’s interconnected world.

Why this course is highly recommended

The MSc Marketing is CIM accredited and delivered by a triple-accredited Business School, highlighting its industry relevance and academic excellence. It has been ranked 4th in the UK for marketing according to the Complete University Guide 2025. The course combines rigorous research-led teaching with practical experiences like project work and field trips, preparing students for a variety of marketing roles worldwide. Its strong links with professional bodies and potential for opportunities such as study abroad and double degrees make it a compelling choice for students seeking a globally recognized qualification with excellent employability prospects.

Specialisation

This programme offers a comprehensive focus on core marketing disciplines including strategy, consumer behaviour, communications, research, and branding. Optional modules allow students to build expertise in areas such as digital marketing, innovation, supply chain management, sustainability, and tourism marketing, tailoring their degree to personal interests and career goals.

Course fees

Application fees

1st year tuition fees

32.41L

Living cost

Degree requirements

Applicants need a 2:2 Honours degree with 55% or above in any discipline. The university also considers applications that demonstrate exceptional performance in relevant modules, alongside relevant work experience or professional qualifications. International students must meet the English language profile B2 requirement.

English language test

DUOLINGO

120

IELTS

6.5

TOEFL

PTE

Career prospects

Graduates of this programme can pursue diverse roles such as consultancy, brand management, marketing research, communications, and digital marketing. The degree opens opportunities across public and private sectors, multinational companies, SMEs, and marketing agencies worldwide. Notable employers include companies like Mars, Samsung, Nestlé, and Revlon. The university’s careers service supports students in developing skills and finding fulfilling employment, emphasizing employability and professional growth.

FAQs

What are the entry requirements?

A 2:2 Honours degree with 55% or above is required, with consideration given to relevant work experience or professional qualifications.

Can international students apply?

Yes, international students can apply, provided they meet the English language profile B2. Additional entry guidance and language requirements are available on the university’s site.