MA in Social Media and Digital Marketing, University of Exeter

Exeter,

12 Months

Check Eligibility

About this course

This MA program is designed for graduates and professionals looking to develop a critical and applied understanding of digital engagement. It combines social science perspectives with business-focused training to prepare students for leadership roles in social media strategy, content creation, and digital marketing analytics. The course emphasizes learning to conceptualize, design, and run social media campaigns while understanding how social media platforms are used in modern business to increase sales and engagement. Students will explore various practical skills such as content creation, SEO, and e-commerce activities, with a focus on industry relevance. The program also encourages a social sciences approach, providing insights into how user interactions influence behavior and society. Research-inspired teaching from experts in fields like gamification, celebrity culture, algorithm bias, and user data analysis supports students' academic and industry preparedness.

Why this course is highly recommended

This MA is industry-focused, blending social science insights with practical, employer-relevant skills. It benefits from research-led teaching in topics like gamification, celebrity cultures, and algorithm bias, delivered by industry-experienced experts. The program's facilities, such as the Digital Humanities Lab and the Bill Douglas Cinema Museum, provide valuable resources for research and industry practice. Graduates emerge equipped for employment in a variety of sectors including advertising, media, consultancy, and education. The course’s emphasis on real-world digital marketing techniques and strategic campaign design makes it a strong choice for those aiming to lead in social media careers.

Specialisation

The course's specialization lies in digital marketing and social media management, with a focus on strategic, analytical, and content-oriented skills. It incorporates modules that cover social media management and strategy, and optional modules within communications, drama, and marketing, ensuring a comprehensive understanding of industry practices. The program particularly emphasizes aspects such as promotional cultures, influencer culture, and analytics, preparing students to meet the demands of a rapidly evolving digital landscape.

Course fees

Application fees

1st year tuition fees

26.71L

Living cost

Degree requirements

Applicants need a 2:2 Honours degree or equivalent, with relevant subjects including media studies, sociology, cultural studies, politics, history, literature, philosophy, or related fields. For non-related degrees, at least one year of experience in media or cultural industries is required. International students must meet specific English language requirements, categorized under Profile B2.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

120

Career prospects

Graduates of this program can pursue careers across a diverse range of industries such as advertising, social media management, marketing consultancy, media campaigning, education, and NGOs. The course develops advanced digital literacy, research skills, and strategic planning abilities that are highly valued in the job market. Students also have opportunities for networking through industry guest speakers and industry-facing events, helping to build professional connections for future employment.

FAQs

What are the entry requirements for this course?

A 2:2 Honours degree or equivalent in relevant subjects like media, sociology, cultural studies, or related fields is required. For non-related degrees, at least a year's experience in media or cultural industries is needed. International students need to meet Profile B2 English language standards.

What practical skills will I learn?

You’ll learn to conceptualize, design, and launch social media campaigns, create content, apply SEO strategies, and analyze digital marketing data, with an industry-oriented approach to ensure employability.