MSc in Advertising and Marketing, On Campus University of Hull

12 Months

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About this course

This MSc program at Hull University Business School offers a practical and theory-based approach to digital marketing and advertising. You’ll explore key areas such as digital marketing strategy, social media marketing, customer experience online, and online advertising. The course emphasizes real-world applications through authentic business projects and guest speakers, helping you develop skills that are immediately relevant in today’s digital-first business environment. You’ll study in a globally accredited business school with dedicated facilities, including extensive computer suites and the largest lecture theatre on campus. The program also covers important marketing principles like consumer behaviour, media management, ethics, and campaign planning, equipping you with a comprehensive understanding of digital marketing.

Why this course is highly recommended

Hull’s program is highly regarded for its practical focus and its affiliations with prestigious accreditation bodies like AMBA and AACSB, which fewer than 5% of business programs worldwide hold. The course is taught by award-winning academics with extensive industry experience, offering students a blend of academic theory and real-world insights. The university’s facilities, the opportunity for hands-on learning, and the support for future careers make this course an excellent choice for aspiring digital marketers.

Specialisation

This course combines two key areas of digital marketing and advertising, enabling students to build a solid foundation in both fields. Specific modules include digital marketing strategy, social media management, customer experience, and advertising management, allowing students to gain expertise in each of these critical components of modern digital marketing campaigns.

Course fees

Application fees

1st year tuition fees

15.83L

Living cost

Degree requirements

Applicants are typically expected to have a 2:2 in any subject area. The course is open to graduates from any discipline, especially those with an interest or basic knowledge in advertising and marketing or business studies. International students and those requiring a visa need to demonstrate English proficiency with an IELTS score of 6.5 overall, with no less than 5.5 in each skill.

English language test

PTE

TOEFL

DUOLINGO

IELTS

6.5

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the On Campus University of Hull admission page for complete details.

Career prospects

Graduates will be well-prepared for roles such as digital marketing management and strategist, social media marketer, advertising specialist, digital channel manager, SEO and content marketing manager. The program also equips students to develop and implement marketing strategies for various organisations, supported by career services like mentoring and CV workshops.

FAQs

What are the entry requirements for this course?

A typical offer includes a 2:2 degree in any subject. International students need to demonstrate proficiency in English, with an IELTS score of 6.5 overall, no less than 5.5 in each skill.

What are the additional costs involved?

Additional costs may include books, optional trips, study abroad expenses, placement costs, laptops, printing, professional memberships, and graduation expenses. Living costs such as accommodation, travel, and food should also be considered.