BA (Hons) in Fashion Marketing (with placement year in industry), London College of Fashion

London,

48 Months

Check Eligibility

About this course

BA (Hons) Fashion Marketing at London College of Fashion is designed to teach you fundamental marketing theories in the context of the fashion industry. The course combines theory and practice through industry-focused projects, including live briefs and collaborations with leading brands. Students learn to identify market and consumer needs, execute integrated marketing communications, and explore digital fashion marketing strategies. The curriculum covers areas like sustainable fashion marketing, digital innovation, customer relationship management, and international fashion marketing. Learning methods include lectures, seminars, workshops, and online learning, with assessments such as projects, essays, reports, and presentations. An optional placement year allows students to gain industry experience, and the course is accredited by The Chartered Institute of Marketing (CIM). The program emphasizes real-world application, preparing students for careers in various marketing roles within the fashion sector.

Why this course is highly recommended

Students benefit from industry links, including a short work placement and an optional year in industry, which foster practical skills and professional networks. The course’s accreditation by CIM offers valuable recognition and qualification exemptions, boosting employability. The program also emphasizes real-world projects, working with leading brands on live briefs, and offers access to cutting-edge digital facilities. Graduates have secured roles across various marketing domains such as brand management, PR, advertising, and digital marketing, with alumni working at notable companies including Chanel, Boden, and British Airways. Students who are passionate about digital and creative aspects of fashion marketing, and who seek strong industry connections and practical experience, will find this course particularly beneficial.

Specialisation

This course offers specialist modules in sustainable fashion marketing, digital fashion marketing, consumer behaviour, creative digital skills, international marketing, retailing, and marketing strategy. Students can also enhance their learning through optional diploma placements in industry or enterprise, as well as additional qualifications in creative computing or Apple development. The curriculum is designed to develop specific skills in digital marketing, branding, and consumer insights tailored to fashion marketing.

Course fees

Application fees

1st year tuition fees

30.16L

Living cost

Degree requirements

Applicants should have a full Level 3 qualification, such as A Levels at Grade C or above (total 112 UCAS tariff points), or equivalent qualifications like a BTEC Extended Diploma, IB diploma, or access diploma with at least 112 UCAS points. Six GCSE passes at grades A*-C (including a grade 4 in Maths) are also required. Those without traditional qualifications may be considered based on related experience, a strong personal statement, or professional references. Proficiency in English is required with an IELTS score of 6.5, with a minimum of 5.5 in reading, writing, listening, and speaking.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

Career prospects

Graduates from this course have gone on to work in roles such as brand management, advertising, communication, PR, consumer insights, social media, and digital marketing across the fashion industry. Many alumni secure positions at companies like Boden, British Airways, Monsoon Accessorize, Chanel, and Ocado. The course prepares students for postgraduate studies or entrepreneurship, as well as careers in influencing, styling, and digital consultancy. Supported by industry projects and tailored skills development, graduates are well-equipped to meet the demands of the global fashion marketing sector.

FAQs

When do applications close for 2025/26?

Applications closed for 2025/26, but for 2026/27, they will open in autumn 2025.

What kind of industry experience will I get?

Students have the opportunity to undertake an optional industry or enterprise placement year between the second and third year, which involves a minimum of 100 days in industry and can lead to an additional qualification.