BA (Hons) in Fashion Marketing and Consumer Behaviour, London College of Fashion

London,

36 Months

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About this course

This undergraduate course at London College of Fashion focuses on exploring why consumers make certain decisions, combining principles of psychology, behavioural economics, and marketing theory. It prepares students for careers or postgraduate study in fashion marketing by teaching them how to assess market needs and create integrated marketing communications. The curriculum is industry-focused and includes practical projects that blend theory with real-world applications, enabling students to develop insights into consumer behaviour within the fashion industry. Students learn fundamental marketing concepts alongside specialized topics like consumer psychology, digital marketing, and fashion history, all in a global context. The course also emphasizes ethical practices and sustainability aligned with UAL’s Principles for Climate, Social and Racial Justice.

Why this course is highly recommended

Students who choose this course benefit from a dynamic, industry-connected curriculum that combines theoretical knowledge with practical experience. The opportunity for a work placement or industry year enhances employability and industry contacts. An accreditation from the Market Research Society adds value by providing an industry-recognized certificate. Graduates have secured roles in brand management, consumer insights, digital marketing, and market research within fashion and related sectors, making it a versatile choice for those interested in a career in fashion marketing and consumer insight.

Specialisation

The course offers a distinct focus on fashion marketing with special emphasis on consumer behaviour, consumer psychology, behavioural economics, and market research methodologies. Throughout the programme, students engage with specialist topics such as data analysis, digital marketing, and fashion theories, all aimed at understanding and influencing consumer decisions in the fashion sector.

Course fees

Application fees

1st year tuition fees

30.16L

Living cost

Degree requirements

Applicants should have at least one full Level 3 qualification, such as A Levels with a minimum of 112 UCAS tariff points or equivalent qualifications like a BTEC, IB Diploma, or Access Diploma. Six GCSE passes at grades A*-C/9-4 are required, including Mathematics. The course also requires English language proficiency: IELTS level 6.5 with at least 5.5 in reading, writing, listening, and speaking. Additional considerations include a personal statement, relevant work experience, and potentially an interview.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

Career prospects

Graduates from this course find opportunities in various roles within the fashion industry, such as brand management, consumer insights, digital marketing, and market research. The industry connections and practical projects prepare students for a broad spectrum of jobs in fashion marketing, helping them to understand consumer needs and apply data-driven insights in real professional settings.

FAQs

What are the main focus areas of this course?

The course mainly focuses on fashion marketing, consumer behaviour, psychology, behavioural economics, data analysis, digital marketing, and fashion history.

Can I do a placement year?

Yes, there is an optional industry or enterprise placement year between the second and final year, which can enhance your employability.