BA (Hons) in Marketing and Advertising with Placement, Leeds Beckett University

48 Months

Check Eligibility

About this course

This course provides an in-depth understanding of marketing, communications, and advertising management. Students will learn about brand strategies, digital content, and various marketing concepts and models. It emphasizes developing skills to respond effectively to innovative ideas, adapt to changing environments, and tackle complex societal and organizational challenges with an open and critical mindset. The program includes broader marketing areas like creativity and digital strategies, and teaches how to build relationships with target audiences using communication expertise. Unique opportunities include industry mentorships, guest lectures from marketing professionals, and a real-world focus by working with actual clients. The course also offers an optional placement year in industry, providing valuable practical experience with companies like Apple, Disney, and L’Oreal. Additionally, students can benefit from partnerships with the Chartered Institute of Marketing (CIM), allowing for exemptions from certain modules and pathways to professional qualifications.

Why this course is highly recommended

Students value the comprehensive teaching approach, with 100% positive feedback on explaining complex concepts. The course provides real-world experience through industry projects, placements, and working with actual clients. It’s professionally accredited by the Chartered Institute of Marketing (CIM), enhancing employability prospects. The course also offers unique opportunities like mentorship from industry practitioners, guest lectures, and access to industry events. The combination of academic theory, practical activities, and industry engagement makes it ideal for students aiming for a successful career in marketing, advertising, or related fields.

Specialisation

The course focuses on marketing and advertising, combining theoretical knowledge with practical skills. It emphasizes areas such as digital strategy, creativity, campaign planning, media planning, branding, and AI in marketing. Students explore the principles behind advertising campaigns, integrated brand communications, and strategic marketing. The program also offers optional modules like Agency Relations or Marketing, Public Relations & Communications Placement to deepen industry-specific understanding and experience.

Course fees

Application fees

17.26L

1st year tuition fees

17.26L

Living cost

Degree requirements

To qualify for this degree, UK applicants need 112 UCAS Tariff points, which can come from A Levels (minimum 72 points excluding General Studies), GCSEs (English and Maths at Grade 4 or above), or equivalent qualifications like Access to HE Diplomas, T Levels, Scottish Highers, Irish Leaving Certificates, or International Baccalaureate. International students generally require the same points, with IELTS 6.0 (no sub-skill below 5.5) or an equivalent English language qualification. Additional personal attributes and experience may be considered during selection.

English language test

IELTS

TOEFL

PTE

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Leeds Beckett University admission page for complete details.

Career prospects

Graduates will be well-equipped for roles such as marketing coordinator, social media manager, brand strategist, content creator, advertising account executive, or digital marketer. The course aims to prepare students for varied roles across industries like retail, technology, healthcare, and entertainment, with opportunities in both in-house and agency settings. The program emphasizes managing social media, conducting audience research, developing brand strategies, executing campaigns, and analyzing effectiveness, positioning students for success in a competitive job market.

FAQs

What are the entry requirements for international students?

International students generally need 112 UCAS points and an IELTS score of 6.0 with no skills below 5.5. Other qualifications like IB, Irish Leaving Certificate, or Scottish Highers are also accepted, along with English language support if needed.

Are there placement opportunities during the course?

Yes, students have the option to undertake a paid industry placement year, gaining practical experience with companies such as Apple, Disney, and L’Oreal, which can enhance employability.