MSc in International Marketing, Heriot Watt University

Edinburgh,

12 Months

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About this course

The MSc International Marketing programme is designed to equip students with contemporary marketing skills and detailed knowledge of how international marketing impacts daily life. The course covers current and emerging industry demands by exploring marketing's role for various stakeholders, helping students become highly sought after upon graduation. Throughout the programme, you'll learn to define and explain key marketing concepts, evaluate marketing theories and models in both national and international contexts, and develop problem-solving skills for real-world marketing issues. It emphasizes critical evaluation of policies, strategies, and resource allocation, preparing you to generate strategic solutions for marketing challenges. The course includes a significant international marketing dissertation, allowing for in-depth independent research on a topic of your interest.

Why this course is highly recommended

This programme is highly industry-relevant, equipping students with professional skills, techniques, and practices for developing creative responses to marketing problems. It prepares students to handle complex issues and make informed judgements despite incomplete data, reflecting real-world environments. The emphasis on practical, strategic, and digital marketing skills, combined with opportunities to develop transferable skills like communication and teamwork, makes this course an excellent choice for those aiming to succeed in a global marketing career.

Specialisation

Students can choose two optional courses from a range of topics such as strategic innovation management, legal context of marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology. This flexibility helps tailor the programme to your specific marketing interests.

Course fees

Application fees

1st year tuition fees

25.52L

Living cost

Degree requirements

Applicants need a minimum of an honours degree at 2:2 or equivalent in any academic subject, provided it demonstrates critical thinking. Relevant education and work experience may also be considered.

English language test

PTE

DUOLINGO

IELTS

TOEFL

Career prospects

Graduates from this programme will be equipped to work across various marketing roles in an international context. They will have the skills to manage digital and commercial marketing problems, develop strategic solutions, and apply theoretical knowledge practically. The course’s industry relevance ensures students are prepared for a variety of roles in marketing, both domestically and globally.

FAQs

What is the duration of the MSc International Marketing programme?

The programme lasts for 1 year and can be studied full-time or part-time.

Are there optional modules available?

Yes, students can choose two optional courses from topics like strategic innovation management, social media marketing, heritage and cultural marketing, among others.