MSc in Marketing with Festival & Event Management, Edinburgh Napier University

12 Months

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About this course

This MSc course aims to develop your skills and practical experience in marketing specifically tailored towards festivals, events, and conferences. It covers the key principles and practices of marketing while focusing on management within the festival and events industry. The program is designed to prepare you for a career that can contribute significantly to the success of both private and public sector organizations in this fast-growing international industry. You'll learn through practical applications based on real business scenarios, and benefit from strong industry links, including guest speakers and immersion in one of the world's most famous festival cities. The course emphasizes understanding contemporary issues facing the industry, sustainability, and the socio-cultural impacts of festivals and events.

Why this course is highly recommended

This course is particularly suitable for those interested in combining marketing expertise with festival and event management. It is ideal for students aiming to work in international festivals, conferences, or large-scale events. With its focus on real-world scenarios, industry links, and expert faculty, students are well-prepared for careers requiring creativity, strategic thinking, and problem-solving in dynamic environments. Additionally, the program’s emphasis on sustainability, diversity, and contemporary industry issues makes it a forward-thinking choice for aspiring marketing and event professionals.

Specialisation

The specialisation combines core marketing principles with a focus on the management of festivals, events, and conferences. It equips students with analytical, research, and strategic skills relevant to marketing in these sectors. Modules such as Festival and Event Management, Contemporary Issues in Festivals and Events, and Digital Analytics Strategy are tailored to enhance understanding of socio-cultural contexts, industry trends, and digital marketing. The program aims to prepare students to take on leadership roles such as Festival or Event Director, blending creativity with practicality.

Course fees

Application fees

1st year tuition fees

19.85L

Living cost

Degree requirements

Applicants need a Bachelor (Honours) Degree at a 2:2 or above in any discipline. The university may consider lesser qualifications if the applicant has sufficient professional work experience within the industry. Work experience can supplement academic qualifications, and relevant industry experience can be considered in the admissions process.

English language test

PTE

TOEFL

DUOLINGO

IELTS

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Edinburgh Napier University admission page for complete details.

Career prospects

Graduates will be equipped to pursue roles such as festival, event, or conference managers, marketing professionals in the festival industry, or creative directors in event planning. The skills gained—including strategic marketing, research, digital analytics, and cultural understanding—are highly valued in a wide range of settings, providing a strong foundation for careers in event management, marketing agencies, cultural organizations, or large-scale project planning.

FAQs

Can I start this course in January?

Yes, the course typically offers start points in both September and January, with the January intake spanning 18 months including a summer break.

Are there industry links or practical experience included?

Yes, students benefit from strong links within the global marketing, advertising, festival, and event industries, as well as guest speakers and practical applications based on real-world scenarios.