BA (Hons) in Advertising and Marketing Communications, De Montfort University

36 Months

Check Eligibility

About this course

This undergraduate degree combines strategic marketing with creative application, preparing students for a wide range of marketing communication roles. The course emphasizes contemporary techniques such as social media, influencer marketing, and campaign planning, with integration of real industry projects involving companies like Samsung, Aston Martin, and Next. Taught by industry practitioners, the program offers live campaigns, competitive pitch opportunities, and a strong theoretical foundation in marketing. Additionally, students benefit from accredited status by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and recognition by the CIPR. There are opportunities for global exposure through the DMU Global program and work placements at renowned firms such as Bosch and Samsung. The course is designed to develop skills in research, creativity, strategic planning, and industry-specific competencies, ultimately leading to careers in digital marketing, public relations, and brand management.

Why this course is highly recommended

This course is ideal if you're looking to enter the dynamic world of marketing communications. With accreditation from CIM, IDM, and CIPR, you'll have a recognized qualification that enhances employability. The curriculum emphasizes practical experience through live campaigns, industry placements, and competitions such as X-Culture and CIM The Pitch, giving you real-world skills and exposure. The program's strong industry links and support from dedicated careers services have helped many graduates secure roles at top companies like Vodafone, Marks & Spencer, and Ocado. Plus, the chance to participate in international experiences via DMU Global further broadens your cultural and professional horizons.

Specialisation

The program covers a broad spectrum of modern marketing topics, including social media, influencer marketing, campaign planning, and public relations. It offers modules like Advertising and Campaign Planning, Social Media and Influencer Marketing, Public Relations, Brand Strategy, and Digital Marketing and Media, allowing students to tailor their learning toward specific areas of interest within advertising and marketing communications.

Course fees

Application fees

1st year tuition fees

17.15L

Living cost

Degree requirements

Applicants need five GCSEs at grade 4 or above, including English and Maths. Typical university offers include 112 UCAS points from at least two A Levels or equivalent qualifications like BTECs. Other accepted qualifications include a Merit in T Levels, a BTEC National Diploma with Distinction/Merit, or the IB with 26+ points. For non-native English speakers, an IELTS score of 6.0 overall with a minimum of 5.5 in each band is required. Mature and international students are encouraged to apply, with consideration given to a variety of non-standard qualifications.

English language test

DUOLINGO

PTE

IELTS

TOEFL

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the De Montfort University admission page for complete details.

Career prospects

Graduates from this program can pursue careers in diverse areas such as account management, digital marketing, brand management, public relations, and market research. Past students have secured roles with companies like Next, DHL, Pfizer, and Vodafone, in positions including social media executive, public relations account executive, and marketing executive. The course’s industry focus and placements help students build practical skills that align with employer expectations, opening pathways into renowned organizations and creative industries worldwide.

FAQs

What are the entry requirements for this course?

You need five GCSEs at grade 4 or above including English and Maths. Typically, offers are made based on 112 UCAS points from at least two A Levels or equivalent. Other qualifications like BTECs, T Levels, and the IB are also accepted.

Is placement year available?

Yes, you have the option to complete a paid placement year, which many students find invaluable for gaining real-world experience and building industry contacts.