BA (Hons) in Fashion, Brand and Communication, Coventry University

Coventry,

36 Months

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About this course

This course explores how fashion is communicated, promoted, and creatively represented across various media. The curriculum includes photography, fashion illustration, graphics, branding, trends, styling, public relations, fashion film, show production, set and installation design, and digital platforms. The program shares a common first year with BA (Hons) Fashion and BA (Hons) International Fashion Business, encouraging collaboration and providing a broad understanding of the fashion industry. It emphasizes current professional and critical practices, fostering creative portfolio development through hands-on projects using industry-standard facilities and both analogue and digital techniques. The course is highly internationally oriented, promoting global collaboration and awareness, with modules designed to consider diverse perspectives from the outset.

Why this course is highly recommended

Studying alongside related courses like Fashion and International Fashion Business offers a comprehensive view of the fashion industry, fostering interdisciplinary collaboration. The program’s hands-on, creative approach encourages students to produce a diverse portfolio of work, blending theory with practical skills in industry-standard facilities. Its strong international focus promotes global awareness and opportunities for cultural exchange. The course’s high ratings, including a Gold TEF 2023 and 5 QS Stars for Teaching and Facilities, further emphasize its quality, making it ideal for students seeking a dynamic, industry-relevant education in fashion communication.

Specialisation

This course focuses on fashion communication, including areas like photography, illustration, branding, public relations, and fashion film. It also emphasizes innovative, ethical, and sustainable practices within the fashion industry, preparing students to create impactful messages across multiple platforms and develop a strong individual creative identity. The curriculum allows for specialization in areas related to communication and promotion within the fashion sector.

Course fees

Application fees

1st year tuition fees

20.95L

Living cost

Degree requirements

Applicants typically need 112 UCAS points, with a requirement of BBC in A levels. GCSE English at grade 4/C or equivalent is also necessary. Alternative qualifications like DMM BTEC or a complete IB Diploma with 29 points are accepted. A portfolio submission or participation in an application activity may be required for consideration. International students need an IELTS score of 6.0 overall, with no component lower than 5.5. Additional qualifications or experience may be considered based on individual merit.

English language test

IELTS

PTE

TOEFL

DUOLINGO

Career prospects

Graduates can look forward to opportunities in fashion communication, public relations, branding, media production, and related fields within the fashion industry. The program prepares students to work in creative, promotional, and strategic roles, often within global or digital contexts. Previous alumni have secured placements and employment at high-profile companies and brands such as Vogue, Calvin Klein, Burberry, and WGSN, illustrating the program’s strong industry connections and the diverse career paths available.

FAQs

What are the entry requirements for this course?

Applicants usually need 112 UCAS points, with a typical offer of BBC in A-levels, along with GCSE English at grade 4/C or equivalent. A portfolio or alternative evidence of artistic ability may be required.

Are international work or study placements part of the course?

Yes, there are optional UK and international work/study placement modules, typically lasting at least 26 weeks. These provide valuable industry experience and cultural exposure.