MA in AI and Digital Media Production, Cardiff University

12 Months

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About this course

The AI and Digital Media Production (MA) programme is designed to help you develop skills in digital content creation using cutting-edge technology like Generative AI. It offers a professional creative environment where you can explore storytelling, content formats like video, podcasts, and animation, and understand the ethical implications of using AI, including issues of bias, disinformation, and intellectual property. The course emphasizes employability through practical assignments, industry-relevant briefs, and portfolio building. You'll learn from both academic experts and practitioners, creating a diverse learning experience that prepares you for the fast-evolving digital media landscape. The curriculum combines theoretical knowledge with hands-on production, culminating in a creative, portfolio-based dissertation that showcases your expertise in the field.

Why this course is highly recommended

This programme is ideal if you're looking to pivot into the digital media industry with skills in AI-driven content creation. It emphasizes practical, real-world experience, with opportunities to work on briefs for external clients and develop a professional portfolio. The course also supports a future-proof mindset, teaching you to identify and leverage new technology opportunities quickly. The blend of academic insight and industry practice, along with the focus on employability, makes it especially valuable for those seeking a dynamic career in digital content, media production, or related fields.

Specialisation

This course specialises in the use of Generative AI within digital media production, focusing on storytelling and content delivery through various formats. It emphasises innovation, industry practice, and entrepreneurial approaches to content and product development, preparing students to seize emerging opportunities presented by technological advancements.

Course fees

Application fees

1st year tuition fees

25.02L

Living cost

Degree requirements

Applicants need to hold a 2:2 honours degree in any subject or an equivalent international degree. If your degree certificate or results are pending, interim transcripts or provisional certificates are acceptable. No prior knowledge in digital media is required, as this is a conversion course designed for career changers. Additionally, an IELTS score of 7.0 overall with 6.0 in each subskill, or an accepted equivalent, is needed for those requiring a student visa.

English language test

IELTS

TOEFL

100

PTE

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Cardiff University admission page for complete details.

Career prospects

Graduates will be equipped for roles in digital content production, media innovation, communications strategy, and entrepreneurial ventures within the digital industry. The programme’s focus on portfolio development, industry experience through external projects, and networking opportunities will help you enter a range of sectors, including creative industries, marketing, advertising, and media consultancy.

FAQs

What are the core modules in this programme?

Core modules include AI and Digital Storytelling, Digital Media Production 1 & 2, Understanding Digital Media, Innovation and Digital Enterprise, Professional Research Methods, and the Dissertation Project.

What equipment do I need to start this course?

It is recommended to have access to a laptop and a smartphone before beginning. The university provides access to IT resources to support your learning.