BA (Hons) in Sales and Marketing Management, Cardiff Metropolitan University

Cardiff,

36 Months

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About this course

The BA (Hons) Sales and Marketing Management degree at Cardiff Met is designed to equip students with up-to-date industry knowledge and practical skills. Developed with and accredited by the Chartered Institute of Marketing (CIM), the course offers exemptions from CIM Certificate and Diploma qualifications. The curriculum combines marketing management theory with specialist sales expertise, emphasizing the connection between sales and marketing to help organisations grow. You will learn how to manage a salesforce, understand consumer behavior, negotiate effectively, and deliver data-driven strategies. The program aims to develop strategic thinking and adaptability for senior management roles, ensuring you are industry-ready. Practical experience is integrated through modules like Sales in Practice and optional industry placements, supported by lecturers who are both research-active and industry-experienced. Student engagement is encouraged through societies and competitions like CIM The Pitch, which foster entrepreneurial and creative skills.

Why this course is highly recommended

Being developed in partnership with the Chartered Institute of Marketing (CIM), this course is highly valued for its credibility and industry relevance. Its curriculum is aligned with current market demands, and students can benefit from exemptions in CIM qualifications, boosting their employability. The course offers practical learning through real-world assignments, industry guest lectures, and opportunities for industry placements. Engagement in societies and competitions enhances entrepreneurial and network-building skills. The combination of academic rigor and industry experience ensures graduates are well-prepared, adaptable, and competitive in the fast-changing sales and marketing landscape.

Specialisation

This degree focuses on developing strategic sales and marketing management skills, with a balanced blend of marketing theory and sales expertise. It includes modules on digital media, consumer behavior, integrated marketing communications, and strategic sales management. The course prepares students for roles such as account management, sales, marketing research, and other management positions, emphasizing the integration of sales and marketing strategies within diverse and global contexts.

Course fees

Application fees

1st year tuition fees

16.89L

Living cost

Degree requirements

Applicants need to meet typical entry criteria including 112 UCAS tariff points, GCSEs at Grade C / 4 or above in English Language and Mathematics, and an IELTS score of 6.0 overall with at least 5.5 in each element. The course accepts various qualifications such as A Levels (minimum CCC), BTEC, T Levels, IB, and Scottish Highers, among others. For those lacking specific qualifications, a foundation year is available. Mature students or those with relevant experience can also apply and be considered through RPL (Recognition of Prior Learning).

English language test

DUOLINGO

TOEFL

PTE

IELTS

Career prospects

Graduates can pursue roles in advertising, marketing research, sales management, product management, customer service, public relations, and business management. The program prepares students to work as strategic sales and marketing managers, with skills suitable for leading sales teams, developing marketing strategies, and managing client accounts. The university’s partnership with CIM and the option to gain practical industry experience further equip students for successful careers in the competitive sales and marketing industry.

FAQs

Can I study this course as a part-time student?

The provided information specifically mentions full-time study options; for part-time options, it's best to contact the university directly.

What is the length of the course with a foundation year?

The course duration with a foundation year is four years full-time.