BA (Hons) in Digital Marketing Management with Foundation Year, Cardiff Metropolitan University

Cardiff,

48 Months

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About this course

The BA (Hons) Digital Marketing Management degree at Cardiff Met is designed to equip students with industry-relevant knowledge and practical skills in digital marketing. Developed in partnership with the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), the course provides a comprehensive understanding of the rapidly evolving digital landscape. It combines marketing management theory with specialist digital techniques, including social media marketing, digital analytics, AI, and automation. The curriculum emphasizes hands-on learning through modules like Digital Marketing in Practice and optional industry placements. Students graduating from this program will gain industry recognition, including a DMI Certified Digital Marketing Associate (CDMA) qualification, along with CIM exemption opportunities. The course also fosters entrepreneurial spirit by engaging students in societies like 'Met Marketers' and the CIM Student chapter, along with real-life challenge competitions.

Why this course is highly recommended

This program is highly regarded because it is accredited by both the Digital Marketing Institute and the Chartered Institute of Marketing, ensuring industry relevance and standards. The curriculum keeps pace with the latest technological advancements and market trends, preparing students to become adaptable and strategic digital marketing leaders. Additionally, the opportunity for industry placements, professional certifications, and engagement with industry experts enhances employability and practical skills, making graduates industry-ready.

Specialisation

The course focuses on developing strategic digital marketing managers with expertise in digital media, analytics, content creation, AI, automation, and innovative campaign strategies. It blends broad marketing principles with a focus on digital technologies, providing both theoretical and practical experience in areas such as social media marketing, content marketing, and digital campaigns.

Course fees

Application fees

1st year tuition fees

16.89L

Living cost

Degree requirements

To apply for the course, students typically need 112 UCAS tariff points, including five GCSEs at Grade C/4 or above, with English and Math. The course also requires an English Language IELTS score of 6.0 overall with at least 5.5 in all components. Entry can be via A-levels (minimum three A levels with grades CCC), BTEC, IB, or other recognized qualifications. Mature students and those with relevant experience or RPL are encouraged to contact admissions.

English language test

DUOLINGO

TOEFL

PTE

IELTS

Career prospects

Graduates of this course can pursue roles such as Digital Marketing Specialist, Social Media Manager, Web Analytics Analyst, Content Marketer, SEO Account Manager, or Digital Campaign Manager. The practical industry experience, combined with specialist digital skills and recognised certifications, enhances employability in a competitive digital marketing sector.

FAQs

Can I study this course as a four-year program?

Yes, you can choose to study for four years including a foundation year or a year-long industry placement, which can be incorporated to strengthen your practical experience.

What certifications will I receive upon graduation?

You will become a DMI member and be awarded the Certified Digital Marketing Associate (CDMA) qualification. You may also gain exemptions from CIM Certificate and Diploma qualifications.