MSC in Consumer Psychology, Cambridge Ruskin International College - Anglia Ruskin University

Cambridge - UK,

12 Months

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About this course

Studying MSc Consumer Psychology at ARU allows you to gain an advanced understanding of how consumer minds work. The course covers all aspects of brand marketing, behavior change, behavioral economics, digital marketing, neuromarketing, nudging, and more. You’ll learn about what captures consumers’ attention and how perception can be influenced by design elements. The program also explores social-psychological aspects such as social influence tactics, persuasion, advertising, and the role of personality and identity in consumer behavior. Practical research skills are emphasized through structured projects, and the teaching includes real-world insights from companies like Unilever, Harrods, and Ogilvy Consulting. Delivered with a blend of on-campus and optional online sessions, this course prepares you to become an expert in understanding consumer responses and decision-making processes.

Why this course is highly recommended

This course is unique in Europe as one of the few Master's programs dedicated to consumer psychology. It is taught by renowned academics whose research was classified as world-leading in the 2021 Research Excellence Framework. The course offers up-to-date knowledge and practical skills for careers in marketing, advertising, research, and consumer insights. The opportunity to learn from industry-leading companies and to develop research expertise makes this program particularly valuable for those looking to stand out in a competitive job market.

Specialisation

This MSc provides a specialised focus on consumer psychology, including areas like brand marketing, neuromarketing, nudging, behavior change, and digital marketing. The program integrates social-psychological factors, persuasion tactics, and personality influences, providing a comprehensive understanding of consumer behavior both theoretically and practically.

Course fees

Application fees

1st year tuition fees

18.68L

Living cost

Degree requirements

Entry requirements details are currently unavailable; applicants should check back later or contact the university directly for specific criteria.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

Career prospects

Graduates of this MSc are well-prepared for roles across various industries including marketing, PR, consumer research, advertising, and product development. Since consumer psychology is rarely taught in the UK, this degree provides a distinctive edge and can open doors to competitive job markets. Opportunities for work experience and internships through the ARU Centre for Mind and Behaviour may further enhance employability.

FAQs

What are the benefits of postgraduate study at ARU?

Postgraduate study at ARU can improve your employability, support your career progression, and challenge you intellectually through flexible learning options and expert guidance.

Can I continue my academic career after the MSc?

Yes, you might choose to join a research program at ARU, continuing your academic pursuits beyond the MSc.