MSc in Marketing, Consumption and Society, University of Limerick

Limerick, Ulster

12 Months

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About this course

The MSc in Marketing, Consumption & Society offers a comprehensive marketing education that combines key theoretical principles with reflective engagement on how marketing interacts with consumption in contemporary society. The program aims to equip students with a solid grounding in marketing theory and research, alongside an understanding of consumer culture. Students will explore the responsibilities of marketing to both organizations and society, with an emphasis on critical thinking about current issues and trends in the field. The curriculum includes opportunities for practical experience through live projects, supported by specialist laboratory and computer facilities. Graduates will develop both theoretical knowledge and practical skills, preparing them for diverse roles within marketing and related fields.

Why this course is highly recommended

This program is ideal for those interested in understanding how marketing influences and is influenced by consumer society today. It offers a thorough foundation in marketing principles and critical perspectives on consumption. Additionally, students gain practical experience through live projects and have access to specialist facilities. The dual degree option with top Parisian business schools adds value for students seeking international recognition and broader career opportunities. Graduates are prepared for careers in marketing management, public sector marketing, and creative marketing, making this a versatile choice for future professionals.

Specialisation

While the course covers broad aspects of marketing and consumer culture, it offers specific modules focused on marketing theory, consumer culture, marketing in popular culture, digital and social media marketing, and ethnography for consumer research. The program also includes a research paper, allowing students to specialise in areas of particular interest within marketing, consumption, and society.

Course fees

Application fees

15.84L

1st year tuition fees

15.84L

Living cost

Degree requirements

Applicants should typically have a 2:2 honors primary degree (Level 8) or equivalent in a cognate discipline such as business studies, cultural studies, media studies, or sociology. Candidates from diverse backgrounds will be considered if they have relevant exposure to marketing and consumer society. Non-native English speakers must demonstrate proficiency through a TOEFL English Language Competency Test or equivalent certification.

English language test

TOEFL

PTE

DUOLINGO

120

IELTS

6.5

Career prospects

Graduates of this program can pursue careers in marketing management, public sector marketing, and creative marketing. The program prepares students to understand consumer behaviour and marketing theory, making them valuable in roles that require critical thinking, strategic decision-making, and understanding of contemporary marketing trends.

FAQs

What are the entry requirements?

A minimum of a 2:2 honours primary degree (Level 8) or equivalent is required, preferably in a related field such as business, cultural studies, media, or sociology. Non-native English speakers must provide TOEFL or an equivalent English language proficiency test.

Is there an option for a dual degree?

Yes, students have the opportunity to earn a double degree by studying at partner institutions in France, such as Audencia Business School, Neoma Business School, and others. The program includes a second year study period at the partner institution, culminating in two Masters degrees.