MSc in Advertising and Creativity, EDUCO- Technological University Dublin

Dublin, Leinster

12 Months

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About this course

The MSc in Advertising and Creativity is a full-time programme designed to be practice-focused and research-informed. It aims to equip students with skills, knowledge, and attributes for innovation, creativity, and practical problem solving in advertising and related industries. The course offers flexibility with elective modules and a capstone project, allowing students to tailor their learning pathways. Delivered over three semesters on-campus in Dublin city centre, the programme encourages self-directed learning, industry engagement through visits, guest speakers, internships, and real company projects. Students share modules with MSc Digital and Content Marketing students, fostering a community of learning and networking. The course emphasizes understanding emerging technologies, strategy, creativity, and leadership, preparing graduates for diverse roles in the creative industries.

Why this course is highly recommended

This programme is highly recommended because it combines industry engagement with small class sizes for personalized attention, making students work-ready with in-demand skills. The curriculum is designed to keep pace with current industry trends, including emerging technologies and strategies. The opportunities for work placements, corporate visits, and real-world projects prepare students for a variety of roles like account management, copywriting, art direction, and strategic planning. Alumni feedback highlights the course's lasting impact on their careers, especially the intensive final projects and industry connections it provides. Situated in Dublin city centre, students benefit from being close to industry hubs and networking opportunities.

Specialisation

The course provides a specialization in Advertising and Creativity, focusing on developing practical skills in areas like media planning, art direction, copywriting, client leadership, and digital analytics. Students can choose electives aligned with their career interests, such as User Experience Design, Business Research Methods, and Creative Portfolio development. The final semester includes a self-directed capstone project, which can take the form of a dissertation or a creative portfolio, allowing students to deepen their expertise in their chosen area of advertising or creative practice.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need a minimum second class honours bachelor degree (2.2 or higher) in any discipline or an equivalent third-level qualification. Those who do not yet have their final degree results can still apply with a conditional offer. A personal statement video explaining why they want to join the MSc in Advertising and Creativity is required, and English language proficiency must be demonstrated, with a minimum IELTS score of 6.5 overall and no less than 6 in each component.

English language test

PTE

TOEFL

DUOLINGO

130

IELTS

6.5

Career prospects

Graduates can expect to find opportunities in a variety of roles within advertising, communications, and creative industries. Possible job titles include Account Manager, Strategic Planner, Marketing Executive, Art Director, Copywriter, Social Media Manager, Client Leadership Manager, and Media Planner. The course prepares students for roles that involve leadership, content creation, media planning, and strategic development, with employers appreciating the skills in connected, collaborative, and innovative advertising practices.

FAQs

What are the intake details for this course?

The course commences in September 2025 and is delivered fully on-campus at Aungier Street in Dublin city centre.

Is there an internship opportunity?

Yes, students have the opportunity to undertake a two-week internship in a creative agency or organization at the end of semester two.