Master of Arts in Public Relations with New Media, Munster Technological University

Cork, Ulster

12 Months

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About this course

This innovative MA programme offers students a comprehensive understanding of public relations as a communication form, emphasizing the importance of digital and interactive media. The course develops skills in research, planning, management, and multimedia, aiming to produce graduates who can demonstrate leadership and innovation in the fast-evolving communications industry. It focuses on PR tools and techniques within the new media environment, addressing media globalization and convergence. By engaging with PR professionals and working on industry projects, students will gain practical knowledge and skills to succeed in high-speed digital communications.

Why this course is highly recommended

This programme is ideal for students eager to understand both the foundational and digital aspects of public relations. Its focus on new media and interactive digital communications ensures graduates are well-prepared for the current professional environment, backed by industry liaison and real-world projects that enhance employability.

Specialisation

The course specifically concentrates on public relations within the growing realm of new media, integrating aspects like multimedia production, cybercultures, and online communication. It combines traditional PR theories with modern digital tools, preparing students to excel in a digital-first media landscape.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need at least a 2.2 honours degree, and admission is also based on an interview. Recognition of Prior Learning (RPL) is available for candidates with relevant experience from the workplace or other institutes.

English language test

PTE

DUOLINGO

120

IELTS

6.5

TOEFL

Career prospects

Graduates will be equipped to work as public relations professionals, particularly within digital and media industries. The course’s focus on multimedia skills, industry liaison, and professional networking aims to open pathways into roles requiring leadership and innovation in the communications sector.

FAQs

What are the application deadlines?

Irish/EU applications are due by June 16, 2025, and Non-EU applications by May 31, 2025.

What are the fees?

EU applicants pay €4,550, while Non-EU applicants pay €13,500. An acceptance fee of €455 is required if offered a place.