Bachelor of Business in Beverage Industry Management, Munster Technological University

Cork, Ulster

36 Months

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About this course

The Bachelor of Business in Beverage Industry Management focuses on developing students' knowledge of essential managerial practices specific to the beverage industry. It combines practical skills in drinks service and food presentation with a strong theoretical foundation. The course highlights the importance of operational expertise, including brewing and distillation, with certificates from the Institute of Brewing and Distilling for these modules. A key component is the work placement, which allows students to apply their classroom learning in real-world settings under industry professionals' guidance. The modern facilities include a stylish training bar, demonstration theatre, training restaurants, and well-equipped classrooms, providing an immersive learning environment. Additionally, students have access to university resources such as libraries, IT labs, sports, and a variety of clubs and societies to enrich their student experience.

Why this course is highly recommended

This course is ideal for students interested in the vibrant beverage industry and aims to develop a balanced mix of practical and managerial skills. Its strong focus on industry-relevant modules, combined with real-world work placements, ensures graduates are well-prepared for employment both in Ireland and abroad. The modern facilities, practical content early in the course, and wide range of career opportunities—including management roles, consultancy, and entrepreneurship—make it a compelling choice for those passionate about drinks, hospitality, and food services.

Specialisation

The course offers a specialization in brewing and distillation, which is supported by separate certification from the Institute of Brewing and Distilling. This allows students to gain sector-specific credentials alongside their degree. The curriculum also covers broad managerial skills applicable to various areas within the beverage industry, including bar management, wine appreciation, and beverage-related tourism. Graduates have the opportunity to explore career paths in many sectors such as hospitality, retail, entertainment, and brewing, with some also choosing entrepreneurship or owning their own beverage-related businesses.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need to meet the minimum entry requirement of 190 CAO points in 2024 and have five subjects including Mathematics and either English or Irish with a minimum grade of O6/H7. For international students, specific entry requirements are available on the university's website. No prior experience in bar work is necessary, though some knowledge of the licensed trade can be beneficial.

English language test

IELTS

PTE

TOEFL

DUOLINGO

110

Career prospects

Graduates from this program can find employment opportunities in areas such as bar management, supervision, bartending, cocktail production, food and beverage management, events, and consultancy within the beverage industry. Other career options include roles in brewing and distillation, stock control, wine industry services, beverage-related tourism, and even entrepreneurship, such as owning a bar or beverage business. The diverse skill set acquired supports career growth locally and internationally.

FAQs

What level of business is incorporated into the course?

The course blends business management skills about 50/50 with the specific skills needed for beverage industry management, preparing graduates for various career options.

Should I have experience in bar work before applying?

While some experience in the licensed trade can be beneficial, it is not a requirement for entry into the course.