Master of Science in Digital Marketing, Maynooth University

Maynooth, Ulster

12 Months

Check Eligibility

About this course

The MSc Digital Marketing program is designed to keep pace with current industry trends and the evolving landscape of marketing today. It aims to develop students' critical and analytical skills through modules that connect research with real-world digital marketing practices. The course balances tactical and strategic digital marketing knowledge, covering data analysis, content creation, and campaign development. Emphasizing a data-driven approach, students learn to analyze complex data for better decision-making and understand how to blend digital messaging with traditional marketing strategies. The program also explores the integration of online, offline, and omnichannel experiences, reflecting how digital marketing influences customer interactions across various platforms.

Why this course is highly recommended

This course is strongly connected to industry practices and emphasizes understanding customer needs in a rapidly changing digital environment. Its combination of technical skills, strategic thinking, and real-world application makes it ideal for those seeking careers across various sectors, including consumer markets, B2B environments, and government organizations. The program's focus on data analysis, digital content, and campaign development ensures graduates are well-prepared for a wide range of roles in digital marketing.

Specialisation

This program provides a high level of technical competence in digital marketing, focusing on how digital marketing is transforming contemporary marketing thought and practice. It combines technical expertise with practical application through modules and an innovative 'Marketing Live' component, where students work with real clients on actual marketing challenges to put their knowledge into practice.

Course fees

Application fees

12.64L

1st year tuition fees

12.64L

Living cost

Degree requirements

Applicants should have a minimum 2.2 grade honours (level 8) degree in a business discipline. Candidates with a 2.2 degree in any discipline and significant digital marketing experience may also be considered. Exceptional candidates without a primary degree but with at least 10 years of relevant work experience, including management roles in digital marketing, may be considered through special procedures.

English language test

IELTS

6.5

DUOLINGO

120

PTE

TOEFL

Career prospects

Graduates can pursue various roles such as marketing manager, digital marketing specialist, marketing analyst, or social media manager. The course's emphasis on digital expertise and strategic understanding opens opportunities across all sectors, including corporate, B2B, government, and non-profit organizations, reflecting the widespread adoption of digital marketing practices.

FAQs

What are the English language requirements?

Applicants whose first language is not English need to demonstrate proficiency in English to benefit fully from the course. Details about accepted tests and scores can be found in the provided link, and the university's TOEFL code is 8850.

How long is the course?

The MSc Digital Marketing is a one-year full-time program, typically delivered over two semesters, with modules ordered to encourage reflection and practical application.