Bachelor of Business (Honours) in Marketing, EDUCO Ireland - Institute of Technology Sligo

This programme is highly valued because it combines solid business knowledge with practical marketing skills that are in high demand. The inclusion of work placements, international Erasmus+ opportunities, and industry engagement ensures students gain relevant experience. The focus on digital marketing and data analytics aligns with the industry’s rapid growth, making graduates competitive in the job market. With the certification opportunities and strong links to industry, students are well-equipped for careers in digital marketing, social media management, market research, and more. Its comprehensive approach and ongoing industry relevance make it a top pick for aspiring marketers.

Students graduate with a degree in business and a marketing specialism. The programme covers essential marketing concepts, theories, and principles, along with practical skills like marketing research, digital content creation, and marketing communications. It includes modules such as Digital Content, Web Analytics, Search Engine Marketing, and Customer Experience Management, all designed to build a comprehensive marketing skill set. Additionally, elective modules allow students to learn languages such as German, French, and Spanish, and develop intercultural awareness. The curriculum is aligned with industry standards and provides accreditation opportunities such as Google Ads and the Qualified Marketer Register of the Marketing Institute of Ireland.

Applicants should have six subjects at O6/H7, including English or Irish and Maths or Foundation Maths. For QQI/FET applicants, three distinctions are required. Advanced entry is available for those with a Level 6 Major award or equivalent in a relevant field, allowing transfer into later years. The programme is delivered on-campus in Sligo and requires full-time attendance. The total EU fees are €3,000, and non-EU students are charged €12,000 annually.

Graduates from this programme are prepared for roles such as Digital Marketing Manager, Content Creator, Social Media Manager, e-Commerce Marketer, Marketing Data Analyst, and Sales Manager. The programme’s focus on digital marketing skills and industry engagement makes students attractive to employers in sectors like advertising, online retail, brand management, and public relations. The growing digital marketing industry, ranked among the top emerging job skills for 2024, is projected to reach significant economic milestones by 2030. Graduates can also consider postgraduate studies or a Professional Master of Education to become secondary school teachers.